Brand Manager Communications

Stryker; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading company seeks a Brand Manager to drive portfolio growth through strategic marketing campaigns. The role requires strong analytical, communication, and leadership skills, along with 8+ years’ experience in marketing within the medical devices industry. The position offers hybrid flexibility with potential travel across EMEA.

Qualifications

• 8+ years of work experience required.
• 3+ years in marketing/sales within the medical devices industry.
• Fluent in English.

Responsibilities

• Set strategic direction and ensure execution for portfolio growth through marketing campaigns.
• Analyze business performance and brand perception.
• Develop trust and relationships with key stakeholders.

Skills

Analytical skills

Communication

Presentation skills

Problem-solving

Interpersonal skills

Education

Bachelor's degree

MBA

Tools

Microsoft Office

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Work Flexibility: Hybrid

Who we want

• Hard-working winners. Confident, competitive, and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

The Brand Manager is the pan-European brand expert responsible for setting strategic direction and ensuring execution for portfolio growth through marketing campaigns, portfolio development, education strategies, and customer engagement campaigns.

• Align with global strategy to set annual and long-range brand/indication strategies to achieve growth, profit, and market share targets.
• Create and distribute scalable assets, tools, marketing campaigns, and best practices for localization.
• Identify education, brand experience, and customer engagement opportunities to enhance brand perception and value, collaborating with the Education Manager.
• Develop trust and strong relationships with local marketers, sales teams, internal stakeholders, and key opinion leaders (KOLs).
• Collaborate with marketing teams to create annual marketing plans and a 3-5 year portfolio roadmap.
• Forecast demand and develop relationships with supply chain partners.
• Manage product lifecycle including launches and phase-outs.
• Analyze business performance and brand perception, proposing actions to meet strategic goals.
• Partner on portfolio development through new products, line extensions, and M&A activities.
• Identify internal training needs and develop relevant content and programs.
• Create scalable customer engagement events such as facility tours, congresses, and medical education programs.
• Manage branding, messaging, positioning, and pricing based on market insights.
• Develop relationships with KOLs for the brand.
• Coordinate HCP academy plans in line with brand strategies.

What you need

Minimum Qualifications:

• Bachelor's degree required
• 8+ years of work experience required
• 3+ years in marketing/sales within the medical devices industry
• Fluent in English
• Excellent presentation and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects within deadlines
• Persuasive without organizational authority
• Understanding of complex interdivisional procedures and policies
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)

Preferred Qualifications:

• MBA preferred
• Fluency in Arabic is a strong plus
• Experience with European, EMEA, or Global product launches

Territory and Travel

• Territory: EMEA
• Travel: Up to 50%
• Base Location: Dubai, Amsterdam, Paris, Berlin, Rome, Madrid, or Istanbul
• Role: Hybrid (50% travel, 50% remote)

Physical & Mental Requirements

• Ability to exert up to 50 pounds of force occasionally and 20 pounds constantly
• Good coordination and cognitive abilities
• Exercise discretion and independence
• Ability to manage time, stress, and conflicts
• Capable of completing tasks with minimal supervision
• Prioritization and confidentiality skills
• Effective communication and presentation skills for large groups
• High ethics and integrity in a competitive environment

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