Brand Manager

Gulftainer; Sharjah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading logistics company in Sharjah is seeking a Brand Manager to develop and execute brand strategies. The ideal candidate will have 5–8 years of brand management experience, particularly in the logistics or supply chain industry. Key responsibilities include managing the company's rebranding launch and ensuring brand visibility across all platforms. Strong communication and leadership skills are essential for success in this role.

Qualifications

• 5 - 8 years of brand management experience in logistics or related B2B industries.
• Proven track record in leading rebranding projects and market launches.
• Excellent communication, leadership, and project management skills.

Responsibilities

• Lead the planning and execution of the company’s rebranding initiative.
• Develop and implement a comprehensive brand strategy aligned with corporate goals.
• Drive brand campaigns, product launches, and events.

Skills

Brand management

Digital marketing

Project management

Communication

Leadership

Education

Bachelor’s degree in Marketing, Communications, Business

Master’s degree (preferred)

Job description

Summary:

The Brand Manager will be responsible for developing, executing, and managing the company’s brand strategy to strengthen market positioning and support business growth. A key focus will be overseeing the rebranding launch, ensuring consistent corporate identity, and driving brand visibility across all customer touchpoints.

Duties & Responsibilities:

• Lead the planning and execution of the company’s rebranding initiative, including brand identity, messaging, and market launch.
• Develop and implement a comprehensive brand strategy aligned with corporate goals and growth plans.
• Manage and maintain corporate brand guidelines, ensuring consistency across all marketing, digital, and communications channels.
• Collaborate with business units (Ports, Logistics, Warehousing, Commercial) to align brand messaging with product/service offerings.
• Drive brand campaigns, product launches, and events to increase market share and customer engagement.
• Oversee digital brand presence, including website, social media, and online platforms, ensuring strong visibility in target markets.
• Conduct market research, competitor benchmarking, and customer insights to inform brand positioning.
• Manage external agencies, creative vendors, and media partners to deliver brand campaigns on time and within budget.
• Support internal communications, including employee engagement campaigns, to build a strong employer brand.
• Monitor and evaluate brand performance KPIs, providing regular reports and recommendations to senior leadership.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 5 - 8 years of brand management experience, ideally within logistics, supply chain, transport, or related B2B industries.
• Proven track record in leading rebranding projects and market launches.
• Strong understanding of digital marketing, corporate communications, and PR strategies.
• Experience managing creative agencies and cross-functional teams.
• Excellent communication, leadership, and project management skills.
• Fluent in English; Arabic proficiency is a plus.