Brand Manager

Responsibilities -

• Translate brand strategy into plans, activities and actions.
• Analyze market data to ensure that we have eyes-on the macros and trends that could affect the brand performance.
• Analyze and report the brand’s KPIs on daily / weekly / monthly / quarterly and annual basis to be able to highlight areas of strengths to capitalize on, and areas of improvements to act accordingly.
• Manage the required research projects to ensure questions and black boxes are answered in a clear and conclusive manner.
• Manage the creative platforms for the brand, lead the 3rd party creative teams to ensure communication fronts are in line with the brand strategy.
• Manage Media agencies from A to Z to ensure spending is optimized and media objectives are achieved.
• Manage the brand’s financial KPIs to ensure the P&L objectives are always met.
• Liaison internal departments (sales, finance, & supply chain) and lead on any brand related cross functional project.
• Conduct continuous market visits for a fresh and live experience on the brand’s on-ground performance.

Qualifications - Bachelor’s Degree in a relevant field.

Required Skills - Research, Media, Advertising, & Trade Marketing, 4 – 7 years’ relevant experience.