Brand Manager

Remotedxb; Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

OLIPOP is seeking a senior brand marketing professional to lead integrated campaigns and 360 plans across creative, PR, influencer, social, media, and shopper channels. You will act as the hub among internal teams, agencies, and stakeholders to translate strategy into activation plans.

The role requires 8+ years in brand/comms, experience with high-growth CPG brands, and a data-driven approach to consumer insights and performance metrics. Strong communication is essential.

Qualifications

• 8+ years of experience in brand marketing, integrated marketing, or campaign strategy.
• Experience with high-growth CPG or consumer lifestyle brands.
• Demonstrated experience leading integrated 360 campaigns across multiple channels.
• Strong brand management fundamentals including consumer insights and performance metrics.
• Ability to translate cultural and category insights into actionable campaign plans.
• Clear, structured communicator capable of aligning diverse stakeholders.
• Proficiency with marketing and consumer insights tools.

Responsibilities

• Lead development and orchestration of integrated brand campaigns and tentpole moments.
• Translate brand strategy into cohesive 360 campaign plans across channels.
• Serve as central hub across internal teams, agencies, and stakeholders.
• Shape campaign narratives, briefs, and activation plans with creative teams.
• Monitor signals to identify opportunities and risks for campaigns.
• Lead cross-functional workstreams for product launches and brand campaigns.
• Analyze performance and optimize future plans with channel owners.
• Manage budgets to maximize brand impact and business outcomes.
• Identify gaps and improve integrated campaign planning practices.

Skills

Brand marketing

Integrated marketing

Campaign strategy

Stakeholder management

Data-driven insights

Communication

Tools

Nielsen

IRI/Circana

Numerator

Job description

Responsibilities

• Lead the development and orchestration of integrated brand campaigns and tentpole moments
• Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels
• Serve as the central hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders
• Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans
• Monitor brand, cultural, category, consumer, and campaign performance signals to identify opportunities and risks
• Lead cross-functional workstreams for new product launches and brand-building campaigns
• Analyze campaign performance and partner with channel owners to optimize future plans
• Manage project budgets to maximize brand impact and business outcomes
• Identify process gaps and improve integrated campaign planning practices

Requirements

• 8+ years of experience in brand marketing, integrated marketing, or campaign strategy
• Experience within high-growth CPG or consumer lifestyle brands
• Demonstrated experience leading integrated 360 campaigns across multiple channels
• Strong brand management fundamentals including consumer insights and performance metrics
• Ability to translate cultural and category insights into actionable campaign plans
• Clear, structured communicator capable of aligning diverse stakeholders
• Proficiency with marketing and consumer insights tools
• Experience with Nielsen, IRI/Circana, or Numerator is a plus

About the Company

OLIPOP is on a mission to positively impact consumer health through delicious, functional soda. Founded by Ben Goodwin, the company reimagines soda with more fiber and less sugar, providing science-backed benefits without sacrificing taste.