Brand Manager

The Brand Manager will be responsible for developing and executing the brand strategy ensuring a consistent brand presence across all digital and offline channels. This role requires expertise in branding, digital marketing, product positioning, and consumer behavior analysis. The ideal candidate will have experience in managing consumer electronics brands and driving growth in competitive markets.

Key Responsibilities:

1. Develop and implement a comprehensive brand strategy to enhance brand equity and market share.
2. Ensure brand consistency across all marketing channels, packaging, and communication.
3. Conduct market research and competitor analysis to identify trends and opportunities.
4. Define brand messaging, visual identity, and tone of voice to align with the target audience.
5. Plan and execute multichannel marketing campaigns including digital, social media, influencer marketing, and offline promotions.
6. Collaborate with the ecommerce, retail, and sales teams to drive product visibility and demand.
7. Oversee content creation, advertising, and PR activities to enhance brand presence.
8. Develop and manage seasonal promotions, new product launches, and brand collaborations.
9. Lead brand presence on social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, etc.).
10. Work with influencers and key opinion leaders to drive brand credibility and engagement.
11. Analyze campaign performance and optimize marketing strategies based on data insights.
12. Collaborate with product teams to develop go-to-market strategies for new product launches.
13. Ensure all retail touchpoints (store displays, packaging, POS materials) align with the brand vision.
14. Develop training materials and sales support content to educate retail teams about brand positioning.
15. Monitor brand performance metrics, customer insights, and marketing KPIs.
16. Track ROI on marketing campaigns and adjust strategies based on performance analytics.
17. Stay updated on consumer electronics industry trends and adjust strategies accordingly.

Qualifications & Skills:

1. Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
2. 5 years of experience in brand management, preferably in the retail electronics sector.
3. Strong understanding of brand positioning, digital marketing, and consumer behavior.
4. Experience in social media management, influencer marketing, and PR.
5. Ability to create compelling brand stories and marketing content.
6. Strong analytical skills with proficiency in Google Analytics, market research tools, and performance tracking software.
7. Excellent communication, negotiation, and project management skills.
8. Ability to work in a fast-paced environment and manage multiple projects.