Brand Executive (Consumer)

Al Khayyat Investments (AKI); Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Executive to drive brand growth and manage marketing campaigns. The role involves working cross-functionally to deliver on KPIs and requires a Master's degree in Marketing along with strong analytical and interpersonal skills.

Qualifications

• 2-3 years of experience in marketing, preferably in FMCG.
• Exposure to digital marketing, brand promotions, or trade activations.
• Proficiency in English; Arabic is a plus.

Responsibilities

• Deliver revenue and profitability for assigned brands.
• Develop and implement marketing campaigns under ATL and BTL.
• Coordinate with sales to align marketing activities with targets.

Skills

Communication

Interpersonal Skills

Microsoft Excel

PowerPoint

Digital Marketing

Brand Promotions

Education

Masters in Marketing

Tools

Google Analytics

Meta Business Suite

Job description

Key Responsibilities

• Deliver revenue and profitability for the assigned brands
• Work closely with cross functional teams; sales, supply chain, finance, to deliver agreed KPIs
• Ideate, develop the brand positioning and messaging
• Provide direction on packaging design, label compliance, and visual storytelling
• Develop and implement ATL (Above The Line) and BTL (Below The Line) marketing campaigns
• Monitor and optimize campaign performance against KPIs
• Manage promotional calendars, budgets, and ROI analysis
• Create and execute POSMs for online and offline channels
• Coordinate with sales teams to ensure marketing activities align with sales targets
• Manage marketing budgets and ensure cost-effective execution
• Conduct store audits and market visits to assess execution and gather insights

Experience, Qualification and Skills:

• 2 – 3 years of experience in marketing, preferably in FMCG
• Advanced Microsoft Excel and PowerPoint Presentation Skills
• Exposure to digital marketing, brand promotions, or trade activations
• Proficiency in marketing tools & analytics platforms (Google Analytics, Meta Business Suite, etc.)
• Strong communication and interpersonal skills
• Masters in Marketing from a reputed Institute
• Proficiency in English, Arabic would be a plus