Brand Executive

We are seeking a results-driven, creative, and detail-oriented Brand Executive to support the end-to-end execution of brand-building initiatives. This role is primarily execution-focused, playing a critical role in translating strategy into action, managing omnichannel campaigns, tracking performance, and ensuring seamless coordination across stakeholders. The individual will also contribute to strategic planning by providing consumer insights, campaign learnings, and competitor analysis.

Role & Responsibilities

Key Responsibilities

• Brand Execution: Support the implementation of integrated brand strategies across ATL, BTL, and digital channels.
• Omnichannel Campaigns: Plan, coordinate, and execute marketing campaigns that span across offline and digital touchpoints.
• Conduct self-led research to gather insights on consumer behavior, competitors, and market trends.
• Work with internal teams or agencies to synthesize findings that support brand planning.
• Agency Management: Identify and evaluate potential agency partners as and when required. Liaise with agencies to ensure timely delivery of impactful campaigns.
• Cross-Functional Alignment: Collaborate with digital, product, compliance, and sales teams to maintain brand consistency and alignment.
• Performance & Optimization: Monitor key brand KPIs, report on campaign effectiveness, and recommend optimizations.
• Budget Tracking: Assist in managing marketing budgets and ensuring efficient resource allocation.
• Brand Reputation: Uphold and enhance the brands image across all consumer-facing platforms.

Preferred Candidate Profile

• 4-6 years of experience in brand management, marketing, or a related role within BFSI, FMCG, or consumer-driven sectors.
• Sound understanding of digital marketing, performance metrics, and omnichannel brand execution.
• Ability to independently conduct and apply consumer and competitive research.
• Hands-on experience in managing creative and media agencies.
• Excellent project management and communication skills.
• Creative mindset with a passion for innovative thinking and storytelling.
• Strong focus on execution, performance, and delivering results.

Preferred Traits

• Passionate about brand-building, marketing innovation, and delivering consumer value.
• Resourceful, proactive, and thrives in fast-paced environments.
• Willing to learn, contribute ideas, and grow into a strategic marketing role.