Brand Executive

Gulf Marketing Group (GMG Group); Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global well-being company in Dubai is seeking a Brand Manager with a minimum of 5 years of experience in brand management. The role involves analyzing market trends, coordinating with cross-functional teams, and providing data-driven recommendations to enhance brand performance and visibility in the sports retail sector.

Qualifications

• Minimum 5 years of experience in brand management or buying coordination.
• Relevant experience in sports retail industry preferred.
• Strong understanding of brand metrics and performance evaluation.

Responsibilities

• Analyze historical data to identify brand gaps and opportunities.
• Conduct market research and competitor analysis.
• Monitor brand performance metrics and provide recommendations.

Skills

Data analysis

Brand management principles

Market research

Education

Bachelor’s degree in Business Management

Fashion, Buying and Merchandising

Job description

WHO WE ARE:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

WHAT YOU'LL BE DOING:

• Analyze historical data and trends to identify current and future brand gaps and opportunities.
• Conduct thorough market research and competitor analysis of the brand to identify consumer insights, market trends, and competitor activities.
• Monitor and evaluate brand performance metrics—such as category mix, sell-through, price points, Pareto analysis, SKU efficiency, and YTD performance—on a weekly and monthly basis, providing data-driven recommendations to the Senior Brand Manager.
• Assist in creating consumer-focused customer segmentation across all channels, including DTC, Multi-Concept, and Wholesale.
• Manage Trasix E-catalogs, including pricing and segmentation, to support seasonal orders for internal and external partners.
• Consolidate orders and review category purchases to ensure alignment with brand targets, including contractual volumes, categories, and product mix.
• Communicates, consolidates, and follows up on product requirements and insights derived from sales and store data with management.
• Coordinate with the RBM and Go-to-Market team to set up seasonal showrooms.
• Collaborate daily with cross-functional teams to execute brand strategy, drive sales, and coordinate sample follow-ups with brand and logistics teams.
• Maintains vendor contacts, coordinates product demonstrations, and procures product samples to support the Senior Brand Manager in decision-making.
• Collaborate with stakeholders on strategic initiatives, manage article master POs, and drive brand visibility through industry insights and innovation.
• Handle additional administrative and ad hoc tasks as assigned.

WHAT WE NEED:

• Minimum 5 years of experience in brand management, buying coordination, or as an assistant buyer.
• Preferably with relevant experience in sports retail industry.
• Bachelor’s degree in Business Management, Fashion, Buying and Merchandising, or a related field.
• Strong understanding of brand management principles.
• Proficiency in data analysis and brand metrics, with the ability to evaluate performance and deliver actionable insights.