Brand Director

EMCD : TOP10 Mining pool, Wallet, P2P platform, Coinhold; Dubai; Remote; USD 90,000 - 150,000; Full time

Job summary

EMCD is seeking a visionary Brand Director to lead their global brand strategy within the crypto industry. This role offers the opportunity to shape the company's voice and presence while working remotely. Key responsibilities include overseeing brand consistency, leading campaigns, and building a capable team. Candidates should have extensive experience in fintech marketing and fluency in multiple languages, including English and Russian.

Benefits

Fully remote work from anywhere in the world

Paid sick leave

Support for professional development

Ownership of impactful tasks

Qualifications

• 7+ years in brand/marketing leadership, preferably in fintech or crypto.
• Proven track record of high-ROI brand campaigns.
• Fluency in English and Russian is essential.

Responsibilities

• Design and lead EMCD's global brand strategy across channels.
• Build and manage a high-performing brand marketing team.
• Optimize brand marketing budgets and ensure brand consistency.

Skills

Brand Strategy

Creative Strategy

PR

Social Media Marketing

Influencer Marketing

Data Analysis

Job description

Join to apply for the Brand Director role at EMCD : TOP10 Mining pool, Wallet, P2P platform, Coinhold

About EMCD

EMCD is a top-tier technology company at the forefront of the crypto industry. Known as the largest mining pool in the world, we are building a seamless, all-in-one ecosystem for digital asset management, including secure wallets, high-yield savings (Coinhold), instant P2P exchange, and enterprise-grade infrastructure tools.

As we expand globally, we seek a bold, visionary Brand Director to lead our brand strategy across markets and drive measurable impact at scale.

About The Role

As Brand Director, you will be the strategic force behind EMCD's global brand presence. This is a unique opportunity to shape the voice, identity, and perception of a leading crypto ecosystem. Reporting directly to the CEO, you'll collaborate with Product, Sales, and Business Development leaders, while building or reshaping the brand marketing team to match EMCD's growth pace.

Key Responsibilities

• Design and lead EMCD's global brand strategy across B2B, B2C, and institutional channels
• Define and monitor core brand and campaign KPIs (Brand Lift, Share of Voice, ROI, CPA, CTR, etc.)
• Build and manage a high-performing brand marketing team, setting objectives and KPIs, and conducting regular reviews
• Own the global brand platform and visual / verbal identity
• Lead integrated campaigns across PR, digital, influencer, and partnerships
• Optimize brand marketing budgets and campaign performance
• Ensure brand consistency and oversee strategic sponsorships and events

Requirements

• 7+ years in brand / marketing leadership, preferably in fintech, crypto, or digital agencies
• Proven track record of high-ROI brand campaigns
• Expertise in creative strategy, PR, SMM, and influencer marketing
• Data-driven mindset with experience in campaign performance tools
• Fluency in English and Russian is essential; additional languages like Arabic or Spanish are a plus

What We Offer

• Fully remote work from anywhere in the world
• Paid sick leave with streamlined processes
• Support for professional development, including courses and certifications
• Ownership of impactful tasks and shaping critical fintech infrastructure

Why Join EMCD?

• Join a global leader during a pivotal growth phase
• Shape the future of digital finance
• Be part of an innovative environment that values creativity and accountability

Ready to shape the future of digital finance? Apply now and join EMCD's journey.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales
• IT Services and IT Consulting

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Director Brand • Dubai, Dubai, United Arab Emirates