Brand Director

Converge Infinite Consultants Co; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading fashion multinational is seeking a Brand Director for the APAC region based in Dubai. This pivotal role will manage brand identity, strategy, and oversight of marketing initiatives, requiring extensive fashion industry experience and leadership capabilities. The successful candidate will drive brand equity and customer engagement while fostering a high-performing team environment.

Qualifications

• Deep expertise in the fashion industry is required.
• Thorough understanding of the APAC cultural and consumer landscape.
• Ability to lead a team of 6-7 professionals.

Responsibilities

• Craft and implement brand strategies that drive equity and engagement.
• Lead marketing campaigns to enhance brand awareness across channels.
• Manage and mentor a creative, high-performing team.

Skills

Leadership

Market Analysis

Brand Strategy

Consumer Insights

Creativity

Job description

The Client Our client a multinational name in the fashion industry with a legacy of delivering timeless designs and innovative concepts is seeking a dynamic Brand Director for the APAC region Based in the UAE this organisation is synonymous with style quality and trendsetting in the world of fashion This is a unique opportunity to shape and elevate a wellloved brand across a rapidly growing market The Role As the Brand Director for the APAC region you will be the custodian of the brand s identity ensuring its resonance with the region s diverse and dynamic market This role demands deep expertise in the fashion industry a thorough understanding of APAC s cultural and consumer landscape and the ability to lead a highperforming team of 67 professionals You will craft and implement strategies that drive brand equity customer engagement and commercial success Define and execute the regional brand strategy ensuring alignment with global objectives and local market dynamics Oversee all aspects of brand management including product positioning storytelling and market adaptation for the APAC region Lead marketing campaigns that amplify brand awareness and drive customer engagement across multiple channels Collaborate closely with the sales and merchandising teams to ensure brand consistency and strategic alignment Analyse market trends and consumer insights to adapt strategies that resonate with regional preferences and expectations Manage and mentor a team fostering creativity collaboration and excellence to achieve collective goals Ensure optimal utilization of budgets delivering measurable ROI through wellplanned branding initiatives Maintain a strong focus on innovation identifying opportunities to strengthen the brand s presence in an evolving fashion landscape

Director Brand • Dubai, United Arab Emirates