Brand Designer & Creative Strategist

NAFFCO Careers; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

NAFFCO Group is seeking a highly creative Graphic Designer to join its Marketing & Branding team. The role emphasizes brand identity, visual communication, and strategy, transforming business requirements into impactful visuals.

The candidate will actively contribute to branding initiatives, rebranding, and the creation of new brand experiences across the Group and its associated businesses, while delivering high-quality creative solutions within deadlines.

Qualifications

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Branding, or a related field.
• 3–6 years of relevant professional graphic design experience; branding or rebranding experience is highly preferred.
• A strong portfolio demonstrating brand identity development, creative proposals, campaign concepts, and visual communication.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Experience preparing creative presentations and communicating design concepts effectively.
• Strong understanding of typography, layout, colour theory, visual hierarchy, and brand consistency.
• Excellent attention to detail, time management, and organisational skills.
• Ability to work independently while collaborating effectively with cross-functional teams.

Responsibilities

• Branding & Rebranding: Develop and execute branding concepts for NAFFCO Group and its businesses.
• Brand assets: Create brand identities, visual guidelines, logo concepts, typography systems, colour palettes, and supporting assets.
• Quality control: Ensure consistency across digital platforms, print materials, corporate communications, and physical environments.
• Innovation: Contribute ideas to strengthen brand positioning and create distinctive visual identities.
• Creative proposals: Develop proposals, visual concepts, and presentations for initiatives, campaigns, events, and requirements.
• Brief translation: Translate briefs and objectives into compelling visual solutions.
• Present directions: Present multiple creative directions with strong design rationale.
• Trends research: Research industry trends and design innovations.
• New Brand Experiences: Design visual experiences for new brands, product launches, campaigns, exhibitions, and corporate initiatives.
• Creative concepts: Develop concepts for marketing collateral, packaging, signage, merchandise, and environmental branding.
• Brand alignment: Ensure outputs align with brand identity and audience.
• Collaboration: Work with marketing, digital, media, and other teams to deliver cohesive experiences.
• Graphic Design: Create high-quality designs for digital and print including brochures, catalogs, ads, social media creatives, presentations, and promos.
• Production readiness: Prepare production-ready artwork and ensure technical accuracy.
• Asset management: Maintain organized design files, brand assets, templates, and libraries.
• Revision management: Manage revisions while preserving quality and consistency.
• Ownership & Delivery: Take ownership from concept to delivery.
• Deadlines: Demonstrate commitment to deadlines and quality standards.
• Progress communication: Proactively communicate progress and propose solutions.
• Project management: Manage multiple projects in a fast-paced corporate environment.
• Continuous improvement: Maintain proactive attitude and continuously improve design skills.
• Brand standards: Ensure all deliverables meet the brief and brand standards.

Skills

Brand identity development

Visual communication

Creative proposals

Campaign concepts

Time management

Education

Bachelor's degree or diploma in Graphic Design, Visual Communication, Branding, or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

NAFFCO Group is seeking a highly creative Graphic Designer to join its Marketing & Branding team. The role emphasizes brand identity, visual communication, and strategy, transforming business requirements into impactful visuals.

The candidate will actively contribute to branding initiatives, rebranding, and the creation of new brand experiences across the Group and its associated businesses, while delivering high-quality creative solutions within deadlines.