Brand Building Manager

Nestle; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic brand strategist to join their team in Dubai. This role involves collaborating with cross-functional teams to develop and execute comprehensive brand strategies aligned with business goals. You will support annual brand priorities, track metrics, and provide data-driven insights to enhance decision-making. The ideal candidate has 5-7 years of experience in marketing or brand communication and a strong understanding of digital media and eCommerce. This is a fantastic opportunity to make a significant impact in a vibrant and innovative environment.

Qualifications

• 5-7 years of experience in marketing or brand communication.
• Experience in cross-functional teams and core brand building.

Responsibilities

• Collaborate with teams to develop brand strategies aligned with business goals.
• Conduct market research and competitive analysis for brand positioning.

Skills

Brand Strategy Development

Market Research

Digital Media

Cross-Functional Collaboration

Communication Skills

Job description

Job Description

The role involves collaborating with cross-functional teams to develop and execute a comprehensive brand strategy aligned with business goals. Responsibilities include supporting annual brand strategic priorities, developing ICP inputs by clusters, tracking relevant metrics in coordination with various teams, and providing data-driven insights to support decision-making. The position also requires performing key post evaluations, regional budget management, and conducting market research and competitive analysis to inform brand positioning.

Brand & Communication Strategy & Development:

• Support creative development processes and equity measurement initiatives.
• Participate in communication processes for centralized brands, including campaign briefs and creative adaptations, under guidance from the Regional Portfolio Manager & Growth Officer.
• Provide high-level toolkits for localized brands, including frameworks and guidance on key brand elements to ensure consistent external impact. Collaborate with cluster marketing teams to develop and localize assets.
• Coordinate with media and communication agencies for Panarab campaigns, ensuring alignment with overarching brand strategies.
• Monitor brand equity metrics and implement corrective actions as needed.
• Work with the eBusiness team to reinforce branding, develop key content, and create engaging brand experiences.
• Ensure digital and eBusiness KPIs are regularly tracked to meet targets.
• Support shopper communication initiatives by providing briefs, message matrices, and toolkits.
• Collaborate with CMI Regional teams to execute research initiatives.
• Lead the design and development of label artwork compliant with regulatory standards and aligned with brand identity, working with design agencies and regulatory teams.

Success Factors:

• 5-7 years of experience in marketing or brand communication.
• Experience working within cross-functional teams, especially in core brand building.
• Good understanding of digital media and eCommerce.
• Strong relationship management and communication skills.

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