Brand and Design Section Head

Department of Culture and Tourism �? Abu Dhabi (DCT Abu Dhabi); Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player seeks a strategic brand leader to drive the brand vision and identity across various platforms. This role involves overseeing creative direction, developing brand guidelines, and collaborating with cross-functional teams to integrate brand strategy into the overall museum experience. The ideal candidate will have extensive experience in brand leadership, particularly within cultural sectors, and will foster creativity and excellence within the team. Join a dynamic environment where your expertise in branding will shape the future of cultural experiences.

Qualifications

• 12-14 years of experience in brand leadership, preferably in cultural sectors.
• Experience in developing brand guidelines and overseeing creative direction.

Responsibilities

• Define and drive brand vision and identity across all touchpoints.
• Oversee development of brand visuals and storytelling assets.

Skills

Adobe Creative Suite (InDesign, Illustrator, Photoshop)

Digital Branding

Brand Guidelines Development

Creative Direction

Cross-Functional Collaboration

Job description

Experience

12 - 14 years of progressive experience in brand leadership, preferably within the Museums, Arts, or Cultural sectors. 4-6 years in a leadership or managerial role.

Technical Skills

Proficient in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) for brand oversight

Strong understanding of digital branding, content standards, and integrated campaign design

Skilled in developing brand guidelines, overseeing creative direction, and managing design

Languages

Fluent in Arabic and English (spoken and written preferred).

Strategic Brand Leadership

A brand expert with experience to define and drive the brand vision, positioning, and identity across all touchpoints, ensuring alignment with company objectives and market relevance.

Creative Direction & Design Oversight

Oversee the development and execution of compelling brand visuals and storytelling assets. Lead creative direction for pre-opening and opening launch campaigns, and establish brand guidelines that inspire innovation while ensuring coherence across all channels and touchpoints.

Cross-Functional Collaboration

Partner with marketing, product, and business teams to integrate brand strategy into museum experience, all marketing collaterals, wider content, and programme initiatives.

Team Development & Management

Mentor and manage the Brand & Design team, fostering a culture of creativity, performance excellence, and continuous improvement.