Brand Activation Manager, UAE & Saudi Arabia

Oatly AB; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading oat beverage company seeks a Brand Activation Manager in Dubai to run local activations and engage with the vibrant communities in the region. The ideal candidate will have 2+ years of experience in brand activations and a solid understanding of creative processes. This role involves connecting Oatly with diverse cultures and trends, ensuring the brand is memorable in Dubai's dynamic market.

Qualifications

• 2+ years of experience running brand activations (agency or client-side).
• Solid understanding of creative processes and how to get stuff live.
• Sharp problem-solving and prioritization skills.
• Ability to build strong relationships with internal and external partners.
• Connection to the local scene and an eye for brands and ideas that matter.
• A proactive, organized, cool-under-pressure attitude.
• Great writing chops and the ability to channel Oatly’s voice.

Responsibilities

• Run local activations—events, collaborations, barista moments, and creative ideas that make sense.
• Support community management by engaging with people online and managing our UAE customer inbox.
• Plan and execute local activations end to end.
• Brief, produce, and source creative assets.
• Act as onsite event manager—handling logistics, suppliers, and agencies.
• Monitor local culture, trends, and opportunities.

Job description

Overview

Hello potential future Oatly employee.

It’s us, the original oat drink company that started in Sweden nearly 30 years ago. We’re now ramping up our operations across the MENA region, and we need a brilliant mind to help us make it happen. Sustainability, health, and transparency are the core values that guide everything we do. We exist to help people eat better and live healthier lives without reckless taxing of the planet’s resources, and what you’re having should taste great too.

We’re looking for someone who understands and can connect with the cultural pulse of the Arab and broader MENA region—especially in Saudi Arabia and the UAE—while also making Oatly feel relevant within Dubai’s cosmopolitan, Western-influenced circles. We aim to engage meaningfully with the diverse communities that shape the city, including Indian, Pakistani, Filipino, and other South Asian and Southeast Asian groups.

Coffee culture is expanding with new taste experiences across the region. The fun part is helping figure out what’s next and ensuring Oatly is at the center of it.

If you’re a hustler who wants to make a positive impact, won’t take no for an answer, and knows how to have fun along the way, here’s your chance to be a change-maker.

About the role

As our Brand Activation Manager based in Dubai, you’ll be our first Oatly Department of Mind Control (ODMC) employee in the UAE. Your mission: spot the right opportunities, bring Oatly into the most relevant spaces and communities, and ensure we show up in a way that locals notice and remember.

This role is based in Dubai. Full professional English is a must. Arabic? Even better.

Please note that if you make it to the shortlist, you will be asked to work on a short assignment as part of the interview process.

Responsibilities

• Run local activations—events, collaborations, barista moments, and creative ideas that make sense. Even if that last part doesn’t seem to make sense.
• Guide us to ensure these moments show up and stand out on social.
• Support community management by engaging with people online and managing our UAE customer inbox.
• Plan and execute local activations end to end.
• Work with central ODMC teams to adapt ideas locally.
• Brief, produce, and source creative assets.
• Act as onsite event manager—handling logistics, suppliers, and agencies.
• Build and maintain a local partner network.
• Manage production schedules and post-event recaps.
• Bridge commercial and creative teams with on-brand local materials.
• Monitor local culture, trends, and opportunities.
• Engage with consumers online and manage our UAE customer inbox.
• Keep projects on time, on budget, and on brand.

What we need you to bring to the table

• 2+ years of experience running brand activations (agency or client-side).
• Solid understanding of creative processes and how to get stuff live.
• Sharp problem-solving and prioritization skills.
• Ability to build strong relationships with internal and external partners.
• Connection to the local scene and an eye for brands and ideas that matter.
• A proactive, organized, cool-under-pressure attitude.
• Great writing chops and the ability to channel Oatly’s voice.

Who we need you to be

• A problem-solver who can zoom out to strategy and zoom in on details.
• A doer who doesn’t mind rolling up your sleeves.
• Super connected and culturally curious.
• Collaborative and committed to building positive team vibes.
• Confident enough to bring your unique ideas to the table.
• Passionate about sustainability and shifting food culture.

Your application

As you can probably tell, we’re a norm-breaking company. Diversity and differences are an asset. If it feels right, please apply. We treat all candidates equally: apply through our application system—the correspondence should come from there to ensure a smooth and fair candidate experience. Please apply in English.

Apply for the position before Sunday October 19, 2025.

The Oatly Way