Boutique Manager

A. Lange und Söhne; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A prestigious luxury watch brand in Dubai is seeking a Boutique Manager to lead sales and enhance client relationships. The ideal candidate will have at least 5 years of experience in luxury retail management, a proven record of exceeding sales targets, and a strong understanding of VIP client expectations. This role demands strategic thinking and a passion for delivering exceptional service.

Qualifications

• Minimum 5 years of experience in luxury retail management.
• Proven track record in exceeding sales targets.
• Strong understanding of luxury client expectations.

Responsibilities

• Achieve and exceed boutique sales targets.
• Build and manage a dynamic and loyal client database.
• Lead the team to deliver an exceptional luxury retail experience.

Skills

Sales & Business Development

Client Relationship Management

Strong interpersonal skills

Strategic mindset

Passion for horology

Job description

As the Boutique Manager of our prestigious luxury watch boutique, you will be the ambassador of the brand, leading the store with passion, precision, and performance. You will be responsible for achieving commercial results while cultivating an exceptional client experience. Your focus will be on building long-term relationships with VIP clientele through personalized one-on-one sales ceremonies and expanding the boutique’s client database.

Key Responsibilities :

1. Sales & Business Development

• Achieve and exceed boutique sales targets, KPIs, and profitability goals.
• Drive commercial performance through strategic planning, daily coaching, and close monitoring of team sales behaviours.
• Implement and lead elevated, personalized one-on-one sales ceremonies tailored to high-net-worth clients and collectors.
• Identify and develop new business opportunities including networking events, concierge partnerships, and private clienteling initiatives.

2. Client Relationship Management

• Build, manage, and nurture a dynamic and loyal client database with a strong focus on VIP clientele.
• Maintain in-depth knowledge of individual clients’ preferences, history, and lifestyle to anticipate needs and drive repeat business.
• Organize and host exclusive events and private appointments to strengthen client engagement and loyalty.
• Inspire, mentor, and develop a team of sales advisors to deliver an exceptional luxury retail experience.
• Provide clear direction, regular feedback, and ongoing training to maintain a high-performance sales culture.
• Lead by example in client service, operational excellence, and professional conduct.
• Ensure the boutique operates efficiently and aligns with brand standards in terms of visual merchandising, inventory, and client service protocols.
• Oversee daily operations including stock management, CRM compliance, and boutique reporting.
• Maintain full understanding of the product, heritage, and storytelling to convey the brand’s excellence and craftsmanship.

Profile Requirements :

• Minimum 5 years of experience in a luxury retail management position, preferably in high-end watches, jewelry, or fashion.
• Proven track record in exceeding sales targets and managing a VIP client portfolio.
• Strong interpersonal skills with a refined sense of service and understanding of luxury client expectations.
• Strategic mindset with a hands-on, result-driven leadership approach.
• Passion for horology, luxury, and storytelling.