Bilingual Copywriter

Wio Bank; Abu Dhabi; Hybrid; AED 60,000 - 90,000; Full time

Job summary

Join Wio Bank as a Bilingual Copywriter and help shape how they communicate in Arabic and English. This role requires creative storytelling and strong copywriting skills to ensure messaging resonates across cultures. Enjoy a hybrid work environment with competitive benefits while making a meaningful impact in the digital banking sector.

Benefits

Private health & life insurance

28 holidays + up to 14 national holidays

Diverse team atmosphere with colleagues from over 40 nationalities

Qualifications

• Native Arabic speaker with strong command of English.
• 3+ years of copywriting experience in related fields.
• Ability to simplify complex topics into customer-friendly copy.

Responsibilities

• Adapt English content into culturally relevant Arabic.
• Craft original Arabic copy for various channels.
• Collaborate with cross-functional teams to ensure impactful messaging.

Skills

Storytelling

Bilingual Communication

Creative Thinking

SEO Best Practices

Content Adaptation

Job description

Ready to Craft the Voice of Wio in Arabic and English?

Do you have a passion for words that inspire, inform, and connect? Are you fluent in Arabic and English, with a knack for storytelling that bridges cultures? If so, this could be your next big move!

Wio Bank, the UAE’s leading digital bank, is looking for a Bilingual Copywriter to shape how our brand speaks across both languages. You’ll be at the heart of building authentic, culturally resonant messaging that captures the essence of our brand—whether we’re talking to customers, partners, or team members.

What You’ll Be Doing:

Adapt English content into culturally relevant Arabic—using the UAE dialect where it matters most.

Craft original Arabic copy for campaigns, product launches, social media, in-app messages, emails, web, video scripts, and internal comms.

Simplify complex fintech and banking topics, making them easy to understand and engaging.

Review and edit bilingual content for accuracy, consistency, and brand alignment.

Collaborate across marketing, product, business, legal, compliance, and design to ensure messaging is clear, impactful, and on-brand—every step of the customer journey.

What You’ll Bring:

Native Arabic speaker with a strong command of English—both written and spoken.

3+ years of copywriting experience, ideally in creative agencies, fintech, or tech-driven environments.

A conceptual thinker with creative storytelling skills that make messages stick.

Ability to flex across platforms and formats—whether it’s a catchy social media line or a clear, helpful product explainer.

Skilled at turning complex topics into simple, customer-friendly copy.

Experienced in working with brand voice and tone guidelines and familiar with SEO best practices.

A team player and a strong communicator who can work cross-functionally to bring ideas to life.

Why This Role Rocks:

Shape how Wio communicates with the world in two powerful languages.

Thrive in a high-energy, diverse team with colleagues from over 40 nationalities.

Balance your work-life with hybrid working, 28 holidays + up to 14 national holidays.

Enjoy top-tier perks like private health & life insurance, and more!

Ready to Make Your Mark?

If you’re ready to bring stories to life, adapt across cultures, and be part of a game-changing digital bank, we want YOU! Apply now and join the Wio revolution.