Bachelor of Science, Master of Science, Ph.D/Doctorate(Science)
Nationality
Any Nationality
Vacancy
1 Vacancy
Job Description
Key Responsibilities
- Conduct qualitative and quantitative research to analyse customer behaviour, engagement patterns, and decision-making processes.
- Apply behavioural science principles and psychometric models to design experiments that test user responses to different messaging, content formats, and product interactions.
- Develop and implement A/B tests, behavioural interventions, and nudging strategies to influence customer actions and improve engagement metrics.
- Use statistical analysis, machine learning, and advanced modelling to assess and predict customer responses.
- Collaborate with marketing, product, and UX teams to refine messaging, optimise content delivery, and improve user experience based on behavioural insights.
- Leverage psychological theories and cognitive biases to enhance customer decision-making frameworks.
- Evaluate and measure the impact of interventions using key behavioural and business performance metrics.
- Create and maintain data-driven reports, dashboards, and behavioural insights presentations for stakeholders.
- Stay up to date with the latest research in behavioural science, consumer psychology, and experimental design, applying best practices to real-world business challenges.
- Work closely with data teams to integrate behavioural insights into predictive models and customer segmentation strategies.
Person Specification
- Required
- Strong background in behavioural science, psychology, or psychometrics, with a focus on customer behaviour analysis.
- Proven experience conducting qualitative and quantitative research, including survey design, interviews, and focus groups.
- Expertise in experimental design, A/B testing, and behavioural interventions to assess customer engagement and response rates.
- Proficiency in statistical analysis and data modelling, using tools such as R, Python, or SQL.
- Ability to apply cognitive psychology and behavioural economics principles to real-world business challenges.
- Hands-on experience working with large datasets, drawing insights to inform strategic decisions.
- Strong analytical and critical thinking skills, with the ability to translate behavioural data into actionable recommendations.
- Experience collaborating with product, UX, marketing, and data teams to implement behavioural insights.
- Excellent communication skills, with the ability to present complex findings in a clear and impactful manner.
- Preferred
- Advanced degree (Master s or PhD) in Behavioural Science, Psychology, Cognitive Science, Data Science, or a related field.
- Experience working in fintech, e-commerce, or digital platforms, focusing on customer engagement and decision-making.
- Familiarity with machine learning techniques and predictive analytics to model user behaviour.
- Hands-on experience with behavioural data visualisation tools and dashboard creation.
- Knowledge of neuropsychology, cognitive bias theory, or consumer psychology research methodologies.
- Experience conducting cross-cultural behavioural research to understand global user behaviour differences.
- Understanding of regulatory and ethical considerations in behavioural experimentation and psychometric assessments.
Company Industry
Department / Functional Area
- R&D
- Research & Development
Keywords
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