B2B Marketing Manager

Entertainer Fz; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is on the lookout for a dynamic B2B Marketing Manager to spearhead innovative marketing strategies that enhance brand visibility and drive revenue growth. In this pivotal role, you will design and implement comprehensive marketing plans, manage a diverse marketing budget, and oversee the execution of compelling campaigns across various digital channels. Your expertise in B2B marketing will be crucial in establishing strong client relationships and delivering impactful results. Join a supportive and collaborative environment that values creativity and professional development, and make a significant impact in the marketing landscape.

Benefits

Competitive salary

Performance-based incentives

Comprehensive health insurance

Professional development opportunities

Collaborative work environment

Qualifications

• 5+ years of B2B marketing experience in loyalty or technology sectors.
• Proven track record in executing successful marketing campaigns.

Responsibilities

• Develop and execute B2B marketing strategies for lead generation.
• Manage marketing budget and analyze ROI for optimal resource allocation.
• Plan and execute industry events and trade shows.

Skills

B2B Marketing

Digital Marketing

CRM Systems

Social Media Management

Project Management

SEO

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Tools

Social Media Platforms

Job description

About Us
The ENTERTAINER is a leading digital company dedicated to adding value for consumers by bringing them the best incentive offers globally. We are a 100% digital, data-driven tech company providing first-rate offers across renowned dining, leisure, entertainment, and hotel brands worldwide. The ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we operate. We believe that experience is everything, and that's why we are passionate about creating unforgettable experiences for our customers, partners, and employees.
About the Role
The ENTERTAINER business is seeking a dynamic and results-oriented B2B Marketing Manager to develop and execute comprehensive marketing strategies that drive lead generation, brand awareness, and revenue growth within the B2B arm of the business.
As a B2B Marketing Manager you will
B2B Client Marketing

1. Establish and enforce B2B brand guidelines to ensure consistent messaging across all client communications.
2. Oversee public relations and marketing initiatives for the launch of new B2B client programs.
3. Collaborate with account engagement teams to deliver CRM solutions as defined in the service level agreements.
4. Supervise the graphic design pipeline ensuring all assets are delivered on schedule.
5. Develop compelling case studies and testimonials to showcase client successes.
6. Assist the business development team with the creation of persuasive pitch decks.

Strategic Planning

1. Design and implement a robust B2B marketing strategy to drive lead generation and enhance brand visibility.
2. Identify target audience segments and develop tailored campaigns to effectively engage them.
3. Manage the marketing budget while monitoring ROI to ensure optimal resource allocation.
4. Partner with the Head of Digital Marketing to execute multichannel lead generation campaigns across the website, custom landing pages, LinkedIn, events, and social media.
5. Produce and curate high-quality content including blog posts, case studies, white papers, videos, webinars, and presentations to establish thought leadership and boost engagement.
6. Lead the management of the B2B social media presence and related strategic initiatives.
7. Analyze and report on lead generation performance, identifying opportunities for improvement.
8. Conduct comprehensive competitor analysis across all relevant markets.

Event Management & Partnerships

1. Plan and execute industry events, trade shows, and conferences.
2. Identify and cultivate strategic partnerships with industry associations and other relevant organizations.
3. Oversee relationships with external vendors and agencies.

What we're looking for

1. A minimum of 5 years of experience in B2B marketing, preferably within the loyalty, technology, or lifestyle industries.
2. Demonstrated success in executing B2B marketing campaigns that meet strategic objectives.
3. A deep understanding of digital marketing channels and tools, including CRM systems, social media platforms, and SEO.
4. Exceptional written and verbal communication skills.
5. Outstanding project management abilities with a proven track record of managing multiple priorities and meeting deadlines.

What we offer

1. Competitive salary and performance-based incentives.
2. Comprehensive health insurance.
3. Opportunities for professional development and career advancement.
4. A supportive and collaborative work environment.

Required Experience:

Manager