B2B Marketing Lead

myZoi; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

A fintech start-up in Dubai is seeking a data-driven B2B Marketing Lead to manage their digital funnel. Candidates should have 6-8 years of B2B performance marketing experience, expertise in Google Ads, LinkedIn Campaign Manager, and strong analytical skills. This role involves planning paid campaigns, optimizing conversion funnels, and collaborating closely with sales teams. Join us to promote financial inclusion globally.

Qualifications

• 6-8 years of experience in B2B performance marketing, ideally within fintech, SaaS, or payments sectors.
• Deep expertise in Google Ads and LinkedIn Campaign Manager.
• Strong understanding of attribution modeling and lead scoring.

Responsibilities

• Plan, execute, and optimize paid campaigns across various channels.
• Build and refine conversion funnels, including landing pages and email nurture campaigns.
• Track ROI and report insights to inform decision-making.

Skills

B2B performance marketing

Analytical skills

Attribution modeling

Lead scoring

Digital marketing tools (Google Ads, LinkedIn Campaign Manager)

Tools

HubSpot

Marketo

GA4

Tableau

Job description

Dubai, United Arab Emirates | Posted on 07 / 11 / 2025

myZoi is changing lives for the better for those who deserve it the most. We are an exciting fintech start-up aiming to promote financial inclusion globally. Our vision is to provide a level playing field to the unbanked and the underbanked in accessing essential financial services in an affordable, convenient, and transparent fashion. We are looking for smart, ambitious, and purpose-driven individuals to join us in this journey.

About the Role :

We're seeking a data-driven B2B Marketing Lead who can effectively turn pipeline into power. You will be responsible for managing our digital funnel — from targeting to lead conversion — with precision. If you obsess over CAC, LTV, velocity, A/B tests, and attribution models, this role is for you.

Key Responsibilities :

• Plan, execute, and optimize paid campaigns across LinkedIn, Google, and programmatic channels to acquire corporate clients.
• Build and refine conversion funnels, including landing pages, retargeting, and email nurture campaigns.
• Track ROI, CAC, CPL, CPA, pipeline influence, and report insights that inform decision-making.
• Collaborate with Business Development and Sales teams to define hyper segmentation, sharpen targeting, and close the loop on conversion.
• Manage marketing automation and CRM integrations.

What You Bring :

• 6-8 years of experience in B2B performance marketing, ideally within fintech, SaaS, or payments sectors.
• Deep expertise in Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, and GA4.
• Strong understanding of attribution modeling and lead scoring.
• Sharp analytical skills combined with a commercial instinct.
• High energy and outcome-focused mindset.
• Experience with Martech / AI tools such as Brandwatch, HubSpot, Amplitude, Segment/Twilio, Braze, CleverTap, MoEngage, Adobe, Tableau, or equivalents.

Stakeholders :

• Chief Marketing Officer
• Brand & Marketing team

At myZoi, we strive to create a product and team that embrace equality, inclusion, diversity, and freedom. We want people who can be themselves and bring their own value to the team. Come and join us!

J-18808-Ljbffr