B2B Digital Marketing Specialist

Employment : Full Time

Experience : 3 - 5 Years

Education : Marketing, Business, Communications, or a related field.

Job Location : Dubai, UAE

About the Role :

We are looking for a results-driven B2B Digital Marketing Specialist to join our client's team. The ideal candidate will have a strong understanding of digital marketing channels, tools, and strategies specifically in the B2B space. You will be responsible for planning, executing, and optimizing digital campaigns that drive lead generation, brand awareness, and business growth.

Key Responsibilities :

1. Develop and implement effective B2B digital marketing strategies aligned with business goals.
2. Plan and manage multi-channel campaigns across email, LinkedIn, Google Ads, SEO, and content syndication.
3. Collaborate with the sales team to align marketing strategies with lead nurturing and conversion goals.
4. Optimize landing pages and user funnels for better lead generation and engagement.
5. Manage marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
6. Analyze performance data, generate insights, and report on ROI and KPIs.
7. Create and manage B2B-focused content including case studies, whitepapers, blog posts, and webinars.
8. Conduct market research and competitor analysis to identify new opportunities and trends.
9. Ensure brand consistency across all digital channels.

Required Skills & Qualifications :

1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 3-5 years of experience in B2B digital marketing, preferably in E-commerce Industry.
3. Hands-on experience with SEO, SEM, Google Analytics, LinkedIn Ads, email marketing, and CRM tools.
4. Strong analytical skills and data-driven thinking.
5. Excellent written and verbal communication skills.
6. Experience in lead generation and account-based marketing (ABM) is a plus.
7. Familiarity with tools like HubSpot, Marketo, Google Ads, LinkedIn Campaign Manager, and Salesforce.