B2B Digital Marketing Specialist

Teccodd; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a results-driven B2B Digital Marketing Specialist to enhance their marketing efforts. In this pivotal role, you will leverage your expertise in digital marketing channels to craft and execute campaigns that drive lead generation and brand awareness. Collaborating closely with the sales team, you will optimize user engagement and performance metrics, ensuring that marketing strategies align with business objectives. If you're passionate about digital marketing and eager to make a significant impact in the B2B space, this opportunity offers the chance to thrive in a dynamic environment and contribute to the company's growth.

Qualifications

• 3-5 years of B2B digital marketing experience, preferably in E-commerce.
• Strong analytical skills and hands-on experience with various marketing tools.

Responsibilities

• Develop and implement B2B digital marketing strategies aligned with business goals.
• Plan and manage multi-channel campaigns across email, LinkedIn, and Google Ads.

Skills

B2B Digital Marketing

SEO

SEM

Google Analytics

Email Marketing

Lead Generation

Account-Based Marketing (ABM)

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Job description

Employment : Full Time

Experience : 3 - 5 Years

Education : Marketing, Business, Communications, or a related field.

Job Location : Dubai, UAE

About the Role :

We are looking for a results-driven B2B Digital Marketing Specialist to join our client's team. The ideal candidate will have a strong understanding of digital marketing channels, tools, and strategies specifically in the B2B space. You will be responsible for planning, executing, and optimizing digital campaigns that drive lead generation, brand awareness, and business growth.

Key Responsibilities :

1. Develop and implement effective B2B digital marketing strategies aligned with business goals.
2. Plan and manage multi-channel campaigns across email, LinkedIn, Google Ads, SEO, and content syndication.
3. Collaborate with the sales team to align marketing strategies with lead nurturing and conversion goals.
4. Optimize landing pages and user funnels for better lead generation and engagement.
5. Manage marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
6. Analyze performance data, generate insights, and report on ROI and KPIs.
7. Create and manage B2B-focused content including case studies, whitepapers, blog posts, and webinars.
8. Conduct market research and competitor analysis to identify new opportunities and trends.
9. Ensure brand consistency across all digital channels.

Required Skills & Qualifications :

1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 3-5 years of experience in B2B digital marketing, preferably in E-commerce Industry.
3. Hands-on experience with SEO, SEM, Google Analytics, LinkedIn Ads, email marketing, and CRM tools.
4. Strong analytical skills and data-driven thinking.
5. Excellent written and verbal communication skills.
6. Experience in lead generation and account-based marketing (ABM) is a plus.
7. Familiarity with tools like HubSpot, Marketo, Google Ads, LinkedIn Campaign Manager, and Salesforce.