B&W Brand Engagement & Content Skincare (GAL) Assistant Manager

B&W Brand Engagement & Content Skincare (GAL) Assistant Manager Unilever

Unilever is the place where you can bring your purpose to life with the work that you do creating a better business and a better world. If you are passionate about understanding and solving consumer problems, delivering best in class consumer experiences and pushing boundaries on creativity which enable strong results delivery then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Lead end to end brand management delivering business results and key KPIs in line with set objectives for the brand.
2. Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity leading to market share gains.
3. Lead brand projects including but not limited to innovations, promotions, communication campaigns with the help of cross functional teams, local agency networks, fostering strong partnerships and ensuring seamless collaboration with global marketing teams.
4. Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD (Jobs to be done).
5. Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Digital experience lead, digital commerce team and external agency partners to deliver seamless consumer experiences.
6. Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.
7. Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
8. Collaborating with the shopper marketing, category and sales teams to land shopper-centric marketing plans consistent with brand imagery and job to be done.
9. Be actively involved in demand cycle and P&L management of the brand with a keen eye on any issues arising on brand cells and leading solutions to ensure brand growth.
10. Be aware of beauty trends and leverage them for future growth of the brand.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• University degree in a related field.
• 2-3 years of relevant marketing experience, preferably in FMCG.
• Fluency in Arabic and English.

Experience

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
• Consumer Goods Expertise: Extensive experience in the consumer goods industry.
• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
• Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.
• Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
• E-commerce Understanding: Experience developing and executing e-commerce brand campaigns and optimizing the digital customer experience.
• Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions. [Experience in Nielsen software preferred]

Skills

• Strategic Brand Management: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.
• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing teams, fostering a collaborative and results-oriented culture.
• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels.
• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximizing the value of agency partnerships.

Leadership

You are energized by delivering fantastic results. You are an example to others both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.