AVP- Customer Analytics

First Abu Dhabi Bank FAB; Abu Dhabi; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading bank in Abu Dhabi is seeking an AVP - Customer Analytics to manage card customer lifecycles and drive analytics strategies. The role requires a Master's degree and over 15 years in retail banking, focusing on customer acquisition and engagement through innovative insights and AI-driven solutions.

Qualifications

• Minimum 15+ years of progressive experience in retail banking or card consulting.
• Demonstrating both professional and managerial capabilities.

Responsibilities

• Manage Card customer lifecycles using predictive analytics.
• Collaborate with business segments to leverage analytics capabilities.

Skills

Analysis

Campaign Management

AI/ML Models

Card Analytics

Education

Master's Degree in Business, Mathematics, Statistics, or related fields

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Job Purpose:

The role holder is responsible for managing Card customer lifecycles, including Acquisition and Portfolio, using predictive and prescriptive analytics for PBG, both ETB and NTB. The role involves managing cross-sell and upsell customer communications, enabling an AI-driven organization, and liaising with business and IT project teams to develop roadmaps and implement strategies. Develop and execute a comprehensive data strategy aligned with business goals to create value, turning data insights and banking trends into strategic roadmaps for journeys, channels, and products.

Accountabilities

Core Responsibilities:

• Collaborate with business segments and senior stakeholders within PBG to leverage analytics capabilities, supporting acquisition, cross-sell, up-sell, retention, and win-back strategies.
• Monitor and report on demand and performance trends, market share, and competitive intelligence; relate trends to pricing actions; prepare reports for product heads and executives.
  • Interpret financial model results and apply learnings to portfolio and acquisition analytics.
  • Expand analytics activities to include monetization across ideation, innovation, and product lifecycle management.
• Drive customer segmentation based on demographics and purchase patterns to develop tailored value propositions.
• Perform quantitative analyses to design customer lifecycle strategies, employing a champion-challenger approach.
• Lead and mentor analytics teams to establish high performance standards.
• Ensure effective inter-department communication regarding roles, requirements, dependencies, decisions, and workflows.

Specific Accountabilities:

• Work with product, marketing, digital, and distribution teams to understand and optimize the customer acquisition journey using AI-driven strategies.
  • Manage and report on product conversion metrics and develop roadmaps to improve customer engagement through targeted products/services.
• Bring industry insights and innovative ideas to stakeholders.

Desired Candidate Profile

Qualifications:

• Master's Degree in Business, Mathematics, Statistics, or related fields.
• Strong skills in analysis, campaign management, AI/ML models, and card analytics.
• Minimum 15+ years of progressive experience in retail banking or card consulting, demonstrating both professional and managerial capabilities.

Company Industry

• Banking
• Broking

Department / Functional Area

• Administration

Keywords

• AVP - Customer Analytics

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