AVP – CRM Strategy & Planning

Dicetek LLC; Abu Dhabi; On-site; AED 300,000 - 500,000; Full time

Job summary

A leading company in IT consulting seeks an AVP for CRM Strategy & Planning in Abu Dhabi. The role involves defining CRM strategies, collaborating across departments, and driving customer engagement initiatives using Dynamics 365 Marketing. The candidate will lead a team, manage campaigns, and ensure compliance with best practices.

Qualifications

• 8+ years of experience in CRM or marketing automation in financial services.
• Strong knowledge of Dynamics 365 Marketing.
• Ability to develop CRM strategies and manage cross-functional teams.

Responsibilities

• Define and drive CRM strategy for Consumer Banking.
• Collaborate to optimize Dynamics 365 Marketing implementation.
• Develop multi-channel CRM campaigns across various platforms.

Skills

CRM strategy

Customer engagement

Marketing automation

Data-driven marketing

Communication

Tools

Dynamics 365 Marketing

Job description

Join to apply for the AVP – CRM Strategy & Planning role at Dicetek LLC

Role Overview

The AVP – CRM Strategy & Planning will be responsible for defining and driving the customer relationship management (CRM) strategy for Consumer Banking, ensuring the successful adoption and utilization of the Dynamics 365 Marketing platform . This role will work closely with marketing, product, data, and technology teams to develop personalized customer engagement initiatives, improve lifecycle management, and optimize customer retention.

Key Responsibilities

• Be a CRM champion - Develop and execute the CRM strategy for Consumer Banking, aligning with business goals and customer engagement objectives.
• Collaborate and innovate - Work with the D365 Marketing Product Owner to oversee the implementation and optimization of Dynamics 365 Marketing, ensuring integration with other systems (Sales & Service modules, Martech stack).
• Stay updated on emerging trends in CRM, customer engagement, and marketing automation to continuously enhance strategy.
• Develop business cases for new CRM initiatives, securing buy-in from senior stakeholders.
• Build powerful client journeys.
• Lead a small team and provide strategic guidance to CRM managers executing day-to-day campaigns.
• Define and manage customer segmentation models, audience targeting, and campaign frameworks to enhance personalization.
• Design and execute multi-channel CRM campaigns across email, SMS, push notifications, and more, in collaboration with the Everyday Banking and Product Marketing teams.
• Leverage data and insights - Collaborate with data & analytics teams to define KPIs, performance metrics, and reporting structures for CRM effectiveness.
• Ensure governance, compliance, and best practices are followed in CRM execution, particularly in data privacy and consent management.

Qualifications & Experience

• 8+ years of experience in CRM, customer engagement, or marketing automation within a financial services or banking environment.
• Strong knowledge of Dynamics 365 Marketing (Customer Insights – Journeys) or similar platforms.
• Proven experience in customer segmentation, campaign automation, and lifecycle marketing strategies.
• Experience building Omni channel journeys with data-driven scheduling and reengagement.
• Strong understanding of data-driven marketing, analytics, and performance measurement.
• Experience working with marketers and agencies to generate compelling copy and create engaging messages across email, SMS, and Push channels.
• Experience managing cross-functional teams and working with senior stakeholders.
• Ability to develop and articulate CRM roadmaps and strategic plans.
• A strategic mindset, balancing creativity with analytical thinking.
• Strong communication skills – You can influence, innovate and execute with confidence.

Nice To Haves

• Knowledge of Dynamics 365 Marketing (Customer Insights – Data) or similar platforms.

Seniority level

Not Applicable

Employment type

Contract

Job function

Business Development and Sales

IT Services and IT Consulting

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