Automotive User Insights Lead

Changan MEA; United Arab Emirates; Presencial; AED 170.000 - 260.000; Jornada completa

Descripción de la vacante

CHANGAN Automobile is seeking a regional market researcher to drive user insights for key markets in the United Arab Emirates and surrounding regions. You will analyze macro factors, construct user profiles, and oversee end-to-end research projects to inform regional product planning.

The role emphasizes data validation, report writing, and collaboration with design, marketing, and product teams to shape future vehicle offerings and market strategies.

Formación

• Bachelor’s degree or above with an active learning mindset.
• Experience in target audience research and complete vehicle studies.
• Strong market sensitivity and cross-functional coordination.

Responsabilidades

• Conduct user research for key markets in the region, analyzing macro factors and creating user profiles.
• Manage product research projects for the region, including tendering, design planning, on-site execution monitoring, data validation, report revision, and writing.
• Develop regional user insight reports to guide product development for various market segments.

Conocimientos

Target audience research

Vehicle studies

Market trend insight

Cross-functional coordination

Educación

Bachelor's degree or above

Herramientas

Excel

Power BI

Descripción del empleo

CHANGAN Automobile is seeking a regional market researcher to drive user insights for key markets in the United Arab Emirates and surrounding regions. You will analyze macro factors, construct user profiles, and oversee end-to-end research projects to inform regional product planning.

The role emphasizes data validation, report writing, and collaboration with design, marketing, and product teams to shape future vehicle offerings and market strategies.