Asst. Manager – Retail & Events – UAE & Qatar

Role Purpose:

The role includes overseeing event logistics, building retail operations, and ensuring high levels of service and efficiency. Lead growing channels of retail sales and special events. Deliverables involve building and growing channel for retail sales. Planning and execution of profitable events (including scale big events, partnerships, offices, parties and other special events).

Key Areas of Responsibilities:

BUILD RETAIL GO-TO-MARKET

• Define the growth strategy for the markets each brand and aggregator, under your responsibility.
• Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals.
• Act as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets.

OPERATIONAL ACCOUNTABILITIES

• Aggregator Operations responsibilities
• Lead aggregator operations management with internal operation stakeholders.
• Streamline ways of working with aggregators including tech, operations and sales projects.
• Be custodian of Marketing spends on aggregators and drive it for best ROI for business.

Project Management Responsibilities:

• Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
• Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs.
• Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings.

Commercial Responsibilities:

• Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns.
• Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization.
• Minimize the marketing spend on aggregators and maximize conversions/RoI.
• Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds).
• Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator.
• Liaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans.

Guest Experiences Responsibilities:

• Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them.
• Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team.

Other Support Responsibilities:

• Define the aggregator roll-out playbook, when launching new aggregators – address all the aspects of the deployment that can impact the commercials or guest experience.
• Support the Brand/HD/CC ops team on aggregator channel initiatives, if required.

Qualification:

• Bachelors in Marketing / Sales
• Any additional training in analytics and/or excel modelling

Experience:

• 8-10 years’ experience in an e-commerce/agency/multi-retail company, in a revenue/growth driving role.

Job Specific Skills:

• Excellent communication and negotiation skills
• Ability to work with people of various disciplines at all levels within an organization

Generic Skills:

• Ecommerce, Relationship Building, Critical Thinking, Analytics