Associate Manager Marketing - Beverages

IFFCO Group; United Arab Emirates; On-site; AED 180,000 - 250,000; Full time

Job summary

A leading company in the FMCG sector is seeking an experienced marketer to strengthen brand performance and consumer KPIs. Responsibilities include delivering growth, coordinating with various departments, executing marketing campaigns, and launching new products. Candidates should have 8+ years of experience in marketing within the FMCG industry and hold an MBA in Marketing.

Qualifications

• 8+ years of experience in marketing for FMCG industry.
• MBA in Marketing required.

Responsibilities

• Deliver topline and profit growth in line with company’s targets.
• Develop brand activity plans according to brand strategy.
• Launch NPDs per plan and coordinate marketing campaigns.

Skills

Consumer Behavior

B2B and B2C Marketing

Marketing Research and Strategy

Communications Development

New Product Development

Business Acumen

Customer Centricity

Education

MBA Marketing

Job description

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Description:

Job Summary

Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD’s as per plan

Roles & Responsibilities

• Deliver topline and profit growth in line with company’s target
• Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration
• Develop brand & activity plans in line with the brand strategy
• Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
• Launch of NPD’s as per plan/need
• Expedite ATL+BTL Marketing campaigns as per brand plan/need
• Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
• Regular market visits of all DCs and Export Markets
• Identify opportunities for cost optimization, initiate timely price increases and monitor financials
• Ensure proper execution of core responsibilities & duties

KPIs

• Timely conclusion of NPD projects
• Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities.

Work experience requirement

8+ years of experinece in marketing for FMCG industry.

Qualification

MBA Marketing

Competencies

Consumer Behavior B2B and B2C Marketing Research and Strategy Communications Development New Product Development Business Acumen Communicating effectively Self and Team Management Planning & Decision Making Customer Centricity Ownership & Result Orientation

Business Unit: IFFCO Beverage Solutions (4678)