Associate Director - Visual Design

careem; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Careem is seeking a Principal Visual Designer to lead the visual design practice across its various services, including ride-hailing and fintech. The role involves creating and scaling visual languages, mentoring designers, and integrating AI tools to enhance design effectiveness. This position is crucial for shaping a modern visual identity and ensuring consistency across platforms in a fast-paced environment.

Qualifications

• 7-10 years of visual design experience, 3 years in a lead role.
• Proven ability to build and scale visual systems.
• A striking portfolio showcasing design finesse.

Responsibilities

• Lead the creation of Careem's visual language and design systems.
• Mentor a team of designers and explore AI tools for design impact.
• Ensure a unified visual identity across platforms.

Skills

Visual storytelling

Motion design

Cross-platform consistency

Tools

AI tools

Midjourney

Runway

GPT-based workflows

Job description

As the Principal Visual Designer of a new design function at Careem, you ll shape and lead the visual design practice across all Careem verticals - from ride-hailing and food to fintech, crafting a bold, modern visual identity that adds delight and emotional depth to every customer interaction.

What you ll do

• Lead the creation of Careem s visual language: From typography and iconography to motion and illustration systems.
• Define scalable frameworks that help product teams easily adopt and apply our visual language.
• Partner closely with product, brand, and marketing to ensure a unified, cross-platform visual identity.
• Explore and integrate AI-powered tools and workflows to accelerate design impact.
• Mentor a growing team of senior visual and motion designers.
• Push the craft forward regularly conduct audits, propose experiments, and evolve the design language to remain fresh and future-ready.

What you ll need

• 7 10 years of experience in visual design, with at least 3 years in a lead or principal role.
• Proven ability to build and scale visual systems across product ecosystems.
• A striking portfolio that shows both finesse in craft and thinking in systems.
• Deep understanding of visual storytelling, motion design, and cross-platform consistency.
• Experience working with or alongside AI tools like Midjourney, Runway, and GPT-based workflows.
• Comfortable working in fast-paced, high-growth environments with distributed teams.

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Careem is a multinational transportation network company operating an app-based car booking service company based in Dubai. Riders can make requests for immediate or later scheduled pick-ups through the Careem phone app.