Associate Director, Regional Marketing - (MEAI Region)

Oxford Nanopore Technologies; United Arab Emirates; On-site; USD 75,000 - 100,000; Full time

Job summary

A leading biotechnology company is looking for a Marketing Lead to develop and implement strategies in the MEAI region. The ideal candidate will possess a strong background in Life Sciences or Marketing and have experience working with channel partners to drive market growth. Join us to make a significant impact in the genomics field.

Benefits

Attractive bonus

Private healthcare

Excellent starting salary

Qualifications

• Proven experience in marketing and execution of strategic marketing plans.
• Solid understanding of the MEAI life science market.
• Experience with channel partners in a matrixed environment.

Responsibilities

• Develop and implement marketing strategies for the MEAI region.
• Monitor performance of marketing activities and channel partners.
• Communicate customer feedback to global strategy and roadmap.

Skills

Project management

Market analysis

Strategic planning

Presentation skills

Problem solving

Education

Bachelor’s degree in Life Sciences, Business or Marketing

Tools

HubSpot

Salesforce (SFDC)

Job description

Oxford Nanopore Technologies is headquartered at the Oxford Science Park outside Oxford, UK, with satellite offices and a commercial presence in many global locations across the US, APAC and Europe.

Oxford Nanopore employs from multiple subject areas including nanopore science, molecular biology and applications, informatics, engineering, electronics, manufacturing and commercialisation. The management team, led by CEO Dr Gordon Sanghera, has a track record of delivering disruptive technologies to the market.

Oxford Nanopore’s sequencing platform is the only technology that offers real-time analysis, in fully scalable formats from pocket to population scale, that can analyse native DNA or RNA and sequence any length of fragment to achieve short to ultra-long read lengths. Our goal is to enable the analysis of any living thing, by anyone, anywhere!

In this role, you will be responsible for developing, managing, and implementing the regional marketing strategy in the MEAI (Middle East, Africa, India) region. This role will also provide support to facilitate and enable the channel partners across the EMEAI region (including Eastern Europe), to help reach the company’s revenue goals and translate market insights and product knowledge into competitive strategies and tactics.

The Marketing lead will work closely with their marketing and commercial colleagues to ensure alignment of focus areas to support the region's commercial goals. You will monitor the overall performance of the marketing activities in the assigned territories in the region in line with the company’s global strategic priorities and business growth as the need arises.

The Details…

The ideal candidate for this position will have a solid understanding of the genomics market in the region with demonstrated success in developing product market strategies, both short and medium term, including planning and executing of regional strategies and growing market penetration.

Key responsibilities include, but are not limited to :

• Using regional market knowledge and customer insights, develop and implement comprehensive marketing strategies for the MEAI region and channel partners that are translated to operational plans in the assigned territories, focusing on growing sales and increasing profitability aligned to the company's strategic priorities.
• Work withregional commercial leaders, drive and monitor channel partners' performance across the EMEAI (including Eastern Europe) region. Pilot, incubate, iterate profitable local programs / initiatives, and implement global marketing / commercial marketing programs in the region.
• Use regional market knowledge and customer insights, articulate regional marketing strategies and identify the region’s market growth opportunities to reach local vital customer segments, including the delivery of the global messaging and local deployment plans across the MEAI region and EMEAI channel partner territories.
• Understand the regional market trends, short- and longer-termopportunities for our technology and products, build marketing strategies and plans aligned with the central marketing team.
• A key element of the role will be collecting, evaluation, reacting to and communicating field information and communicating customer feedback to global strategy and roadmap as well as commercial goals and objectives.
• With the marketing operations and events team, help build the tactical plan and play an active role in the deployment ofthe plan. Measure, review and iterate for best practice against critical metrics .
• Setting, communicating and maintaining timelines and priorities, including expectation management on multiple projects.
• Any other duties as might be required within the remit and responsibilities of the post.

What We're Looking For...

• Bachelor’s degree or equivalent experience in Life Sciences, Business or Marketing.
• Proven experience in marketing, demonstrable experience in development of strategic and execution of strategic marketing plans.
• Solid understanding of the MEAI life science / genomic sequencing market, with demonstrated working experience with channel partners such as distributors and dealers.
• Demonstrable working experience in a matrixed environment.
• Experience working with marketing / sales automation tools, such as HubSpot / SFDC etc.
• Can-do attitude is essential. Excellent organization and presentation skills, with an eye for details.
• Strong project management skills and a passion for driving activities to an ambitious timescale.
• A detailed, focused, and analytical approach to problem solving.

We offer outstanding benefits to include an attractive bonus, private healthcare and an excellent starting salary. If you are looking to utilise your skills to really make a difference to humankind, then consider joining our team and apply today!