Associate Director - Growth

Rocket Lab; Dubai; Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading company in the Middle East seeks a Growth Marketing Leader responsible for the growth strategy of new business verticals. The role requires experience in market analysis, customer segmentation, and leveraging data-driven insights to drive growth. This is an opportunity to work in a dynamic environment with competitive benefits and flexible work arrangements.

Benefits

Unlimited vacation days

Healthcare benefits

Fitness reimbursements

Qualifications

• 7+ years of experience in growth marketing or business development.
• Hands-on experience with data analysis tools and techniques.
• Strong innovation and entrepreneurial mindset.

Responsibilities

• Define and drive growth strategy for new business verticals.
• Implement data-driven customer engagement and retention strategies.
• Conduct experiments to validate marketing strategies.

Skills

Growth marketing

Data analysis

Customer segmentation

A/B Testing

Stakeholder management

Education

Bachelor’s or Master’s degree in Marketing, Engineering, Data Science

Tools

Google Ads

Meta Ads Manager

SQL

Tableau

Looker

Job description

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an organization that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Job Purpose
The role is responsible for defining and driving the growth strategy for Careem’s emerging business verticals, such as Bikes, Tenants, Box, and other exploratory opportunities. This role will focus on building, launching, and scaling new services by leveraging data-driven insights, innovative marketing strategies, and designing initiatives tailored to the nuances of each vertical.

Growth Strategy Development
Design and implement a comprehensive growth strategy for the emerging verticals, covering user engagement, retention, and revenue growth. Identify and prioritize high-impact growth opportunities based on market analysis, customer insights, and competitive benchmarking. Align growth plans with organizational objectives, ensuring consistent progress towards revenue, scalability, and market share targets.

Advanced Customer Segmentation and Personalization
Utilize data-driven approaches to build detailed customer segments based on behavior, demographics, and purchasing patterns. Implement cohort analysis to track user behavior over time, identify trends, and develop targeted retention and engagement strategies. Develop tailored marketing initiatives for different customer cohorts, ensuring personalized experiences that drive higher engagement and loyalty. Design behavior-based triggers for lifecycle marketing, ensuring timely and personalized communications that improve customer satisfaction and retention.

Experimentation and Market Validation
Champion a test-and-learn approach, running rapid experiments to validate hypotheses and fine-tune go-to-market strategies for new ventures. Conduct A/B testing and multivariate experiments to identify the most effective growth levers. Use customer feedback loops to iterate and refine product-market fit in early-stage ventures.

Financial and Commercial Management
Develop accurate growth models to forecast growth performance and assess ROI for marketing initiatives. Monitor and improve key financial metrics such as CAC, CLTV, and contribution margins. Ensure that new ventures operate within defined budgets, scaling efficiently without compromising quality.

Market-Specific Customization
Collaborate with regional teams to tailor growth strategies to local market dynamics, ensuring relevance and resonance with target audiences. Develop geo-specific promotional strategies to capitalize on local customer preferences and competitive landscapes.

Educational Qualifications
Bachelor’s or Master’s degree in Marketing, Engineering, Data Science, or a related field.

Experience
7+ years of experience in growth marketing, business development, or launching new products/services. Hands-on experience with tools like Google Ads, Meta Ads Manager, SQL, Tableau, or Looker. Well-versed in data mining, statistical modeling, and advanced data analysis. Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, churn/attrition modeling, CLTV models. Proficiency in analyzing and leveraging metrics such as CAC, LTV, ARPU, and conversion rates. Excellent communication and stakeholder management skills. Entrepreneurial mindset with a passion for building and scaling new ventures.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organization dedicated to creating impact in a region with untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in the office & 1 day from home, and remotely from any country in the world for 30 days a year, with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.