Associate Director - Global Brand Communications and PR - Jumeirah Group & Corporate

Dubai Holding; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading global hospitality brand in the United Arab Emirates is seeking an Associate Director – Global Brand Communications and PR. The role includes developing global PR strategies, leading communications agencies, and building relationships with media. The ideal candidate has over 8 years of experience in brand communications, preferably in luxury hospitality. Competitive tax-free salary and extensive employee benefits are offered.

Benefits

Competitive tax-free salary

Generous F&B benefits

Discounted hotel rates worldwide

Comprehensive health and dental coverage

Life insurance

Incentive programs

Qualifications

• 8+ years of experience in brand communications and PR.
• 2+ years in a managerial role, ideally with luxury brands.
• Strong track record in executing brand PR programs.

Responsibilities

• Develop and implement communications and PR strategies.
• Lead communications agencies and build media relationships.
• Track media coverage and prepare reports to inform strategies.

Skills

Brand communications

Public Relations

Leadership

Media relations

Strategic thinking

Education

Bachelor’s degree in Public Relations, Journalism, English Literature, Marketing, or related field

Tools

Analytics tools (e.g., Launch Metrics)

Job description

About Jumeirah:

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates a portfolio of 31 exceptional properties across 13 countries in the Middle East, Europe, Asia, and Africa. Since opening the iconic Jumeirah Burj Al Arab in 1999, the brand has become known for its distinguished beachfront resorts, city hotels, and exclusive residences. Jumeirah is synonymous with Arabian luxury hospitality and creating distinctive experiences for discerning travelers.

About the Job:

We are seeking an Associate Director – Global Brand Communications and PR to join our team at Jumeirah Group & Corporate. The main responsibilities include:

1. Develop and implement integrated global communications and PR strategies aligned with Jumeirah’s objectives, ensuring brand consistency and impact across markets.
2. Lead the performance and strategic direction of communications agencies and build strong relationships with luxury, travel, and lifestyle media for optimal brand positioning.
3. Utilize analytics tools like Launch Metrics to track media coverage, influencer performance, and campaign effectiveness; prepare monthly reports to inform strategies and ROI.
4. Coordinate between Global Brand Communications and property-level PR teams for unified messaging and consistent brand visibility across all properties and destinations.
5. Support the global influencer program and identify opportunities for industry awards to enhance brand recognition.
6. Mentor and inspire the communications team, foster creativity, support crisis communications, and assist in onboarding high-potential talent aligned with Jumeirah’s values.

About you:

The ideal candidate will have:

1. Bachelor’s degree in Public Relations, Journalism, English Literature, Marketing, or related field.
2. At least 8 years of experience in brand communications and PR, including 2 years in a managerial role.
3. Experience working with luxury brands, preferably in hotels or hospitality.
4. Strong media relationships and a proven track record in executing captivating brand PR programs.
5. Experience working both in-house and at agencies.

Benefits:

We offer a competitive tax-free salary paid in AED, along with generous F&B benefits, discounted hotel rates worldwide, comprehensive health and dental coverage, life insurance, incentive programs, and other employee benefits, making this role attractive for high performers seeking a career with one of the most luxurious brands in hospitality.