Assistant Sales Manager - Food & Beverage

Shangri-La; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel in Abu Dhabi is seeking an Assistant Sales Manager for Food & Beverage to drive sales and client relations. The ideal candidate has experience in luxury hospitality and a strong background in F&B operations. You'll support sales targets, manage client accounts, and enhance brand visibility in the market. The role demands excellent negotiation and communication skills, making it perfect for motivated candidates aiming for impact.

Qualifications

• Minimum 2-3 years of F&B sales experience in a luxury hotel environment.
• Strong knowledge of F&B operations and catering sales.
• Proven ability to achieve sales targets.

Responsibilities

• Assist in achieving and exceeding sales targets for restaurants and catering.
• Develop and maintain relationships with corporate clients and event organizers.
• Proactively identify new business opportunities.

Skills

Sales experience in luxury hotels

Client relationship management

Excellent communication skills

Negotiation skills

Proficiency in MS Office

Education

Bachelor's degree in hospitality management or related field

Tools

Opera

Delphi

Job description

Overview

Assistant Sales Manager Food & Beverage

Food & Beverage Division

We are seeking a driven and enthusiastic Assistant Sales Manager Food & Beverage to join our Food & Beverage team. The successful candidate will be responsible for supporting the hotel\'s Food & Beverage revenue goals through proactive sales, effective client relationship management, and close coordination with operational teams. This role requires a strong understanding of luxury hospitality standards, F&B sales strategies, and exceptional customer service delivery.

What will you do?

• Assist in achieving and exceeding sales targets for restaurants, bars, banquets, and catering events.
• Develop and maintain strong relationships with corporate clients, event organizers, travel partners, and local businesses.
• Proactively identify and pursue new business opportunities through sales calls, client visits, and networking.
• Support in developing tailored proposals, presentations, and contracts for clients in line with hotel standards.
• Manage existing client accounts to ensure repeat and long-term business.
• Serve as a key point of contact for clients, ensuring their requirements are met from inquiry to event execution.
• Planning and execution of promotional campaigns.
• Preparing accurate weekly, monthly, and quarterly reports, forecasts, and analysis for management review.
• Build and strengthen relationships within the local and international market to enhance brand visibility.
• Promote all Food & Beverage outlets and catering services of the hotel, highlighting unique selling points.

What are we looking for?

• Bachelors degree in hospitality management, Business Administration, or a related field.
• Minimum 23 years of F&B sales experience in a luxury hotel environment, preferably focused on Food & Beverage.
• Strong knowledge of F&B operations, catering, and banquet sales in the luxury segment.
• Proven ability to achieve sales targets and generate business leads.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office and hotel sales systems (Opera, Delphi, or similar).
• Highly motivated, results-oriented, and customer-focused.

Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi

The hotel comprises 213 luxurious guestrooms and suites and 6 four-bedroom villas with private pools, all furnished to the highest standards in a modern Arabic style. To meet the needs of long-staying guests, the hotel offers 161 fully-furnished spacious serviced apartments ranging from studios to four-bedroom units. The hotel is located within the acclaimed Qaryat Al Beri complex, on a one-kilometre stretch of private beach overlooking the strait that separates Abu Dhabi Island from the mainland. The hotel is conveniently located next to a souk, offering a variety of shops under one roof. It is only a ten-minute drive from the city\'s international airport, five minutes from the golf course and the Convention Centre, and 15 minutes from the Corniche and the city centre.

Shangri-La and Traders Hotel, Qaryat al Beri, Abu Dhabi is an equal opportunity employer. We believe in hiring a diverse workforce and committed to non-discrimination on any protected basis, or any other basis covered under applicable law. We respect your privacy, and committed to protecting the privacy, confidentiality and security of the personal data you provide to us or that we collect about you when you use our website careers, or when you otherwise interact with us. We are aware of our responsibilities to protect your personal data, to keep it secure and to comply with applicable privacy and data protection laws. For the purposes of this Privacy Policy, personal data shall have the meaning as given to it by applicable privacy or data protection laws. Also, we adhere and comply with Occupational Health and Safety regulations ensuring a safe and risk-free working environment with diverse workforce.