Assistant Sales Manager

Athlocity; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company is seeking an Assistant Sales Manager to foster revenue growth across the GCC. The ideal candidate will leverage B2B sales expertise and account management skills to execute business plans, enhance market presence, and support cross-functional collaboration in a dynamic environment.

Qualifications

• 3-5 years in sales, account management, or business development.
• Prior experience in retail, sporting goods, or e-commerce preferred.
• Track record of supporting strategic account plans.

Responsibilities

• Execute business plans and support key retail accounts.
• Identify and pursue new business development opportunities.
• Assist in managing retail and channel partner relationships.

Skills

Strong analytical and forecasting skills

Excellent communication and presentation abilities

Strong collaboration skills

Ability to interpret consumer behavior

Education

Bachelor’s degree in Business, Marketing, Sales, or a related field

Master’s degree

Job description

Athlocity is looking for a proactive and commercially focused Assistant Sales Manager (ASM) to support revenue growth, enhance market presence, and contribute to business development initiatives across the GCC. This role is ideal for a candidate with a strong understanding of B2B sales, account management, and strategic planning within a dynamic, consumer-facing environment.

The ASM will play a key role in executing sales and marketing plans, supporting seasonal planning cycles, and identifying new account opportunities. The ideal candidate is a motivated, analytical thinker who can collaborate cross-functionally and deliver results in a performance-driven culture.

Key Responsibilities

Sales Execution & Business Development

• Execute strategic business plans and support the growth of key retail accounts in alignment with Athlocity's brand objectives.
• Achieve monthly sales and invoicing targets while contributing to accurate forecasting and demand planning.
• Identify and pursue new business development opportunities across B2B channels, product categories, and regional markets.
• Support lead generation activities and prospecting efforts to open new accounts and expand current partnerships.

Account Engagement & Performance Management

• Assist in managing key retail and channel partner relationships, ensuring consistent delivery of product strategy and sales performance.
• Deliver compelling seasonal range presentations during pre-booking cycles to support assortment planning and sales conversion.
• Participate in account meetings to review performance, share market insights, and identify strategic growth areas.

Cross-Functional Collaboration

• Work closely with teams across Marketing, Category, Supply Chain, and Finance to ensure seamless execution of business initiatives.
• Align account-level strategies with promotional calendars, inventory planning, and consumer insights.
• Assist in translating retail operations feedback and data into actionable strategies for revenue and customer experience improvement.

Qualifications and Skills

Education:

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• Master’s degree is a plus

Experience:

• 3 -5 years of experience in sales, account management, or business development in retail, retail fashion , retail apparel or sporting goods (industry open)
• Prior experience in retail, sporting goods, e-commerce, or B2B sectors preferred
• Proven track record of supporting strategic account plans and driving commercial impact
• Experience with pre-booking cycles, sell-in presentations, and seasonal product planning

Skills:

• Strong analytical and forecasting skills
• Knowledge of P&L drivers and business planning
• Familiarity with sell-in/sell-through dynamics and retail partner engagement
• Proficiency in Microsoft Excel, PowerPoint, Power BI, and Office Suite
• Excellent communication and presentation abilities
• Strong collaboration skills and cross-functional coordination experience
• Ability to interpret consumer behavior and turn insights into action