Assistant Marketing Manager ( Arabic speaker )

FAIRMONT; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading luxury hotel seeks an Assistant Marketing Manager to support comprehensive marketing strategies and enhance brand image at Fairmont Bab Al Bahr. This role requires creativity, strong organizational skills, and a passion for luxury hospitality. Ideal candidates will have experience in digital marketing, and social media, and be able to analyze market trends effectively.

Qualifications

• 2-4 years of experience in marketing, preferably in luxury hospitality.
• Strong communication skills in English (Arabic advantageous).
• Experience with digital marketing trends.

Responsibilities

• Assist in developing and executing marketing campaigns across multiple channels.
• Coordinate with departments to align marketing initiatives.
• Analyze campaign performance and provide insights for optimization.

Skills

Digital marketing

Social media management

Content creation

Organizational skills

Market research

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Photoshop

Canva

Job description

The Assistant Marketing Manager will play a crucial role in supporting the planning, development, and execution of comprehensive marketing and communications strategies for Fairmont Bab Al Bahr. This position will assist in enhancing the hotel's brand image, driving revenue through strategic campaigns, and fostering strong relationships with guests, media, and partners. The ideal candidate will be a creative thinker with strong organizational skills, a solid understanding of digital marketing trends, and a passion for luxury hospitality.

• Assist the Director of Marketing & Communications in developing and implementing integrated marketing plans aligned with hotel revenue goals and brand guidelines.
• Support the execution of all marketing campaigns, including digital, social media, print, email, and on-property promotions for rooms, F&B outlets, spa, and events.
• Coordinate with internal departments (Sales, F&B, Rooms,Events) to ensure marketing initiatives are cohesive and effectively communicated.
• Contribute to the annual marketing budget planning and track expenses.
• Oversee and contribute to the creation of engaging and high-quality marketing collateral, including brochures, flyers, presentations, menus, and digital assets (photos, videos).
• Ensure all marketing materials adhere to Fairmont brand standards and hotel guidelines.
• Support the hotel's website and other online listings (OTAs, directories) to ensure up-to-date and compelling content.
• Manage and curate the hotel's image and video library.
• Track and analyze digital marketing performance using relevant analytics tools, providing insights and recommendations for optimization.
• Assist with email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Conduct market research to identify trends, competitive landscape, and new opportunities for the hotel.
• Analyze campaign performance, prepare detailed reports, and present findings to the marketing team and other stakeholders.
• Monitor ROI for various marketing activities and suggest improvement

Qualifications

• Minimum of 2-4 years of progressive experience in marketing, preferably within the luxury hospitality, tourism, or a related service industry.
• Proven experience in digital marketing, social media management, and content creation.
• Experience working in the UAE market is a significant advantage.
• Excellent written and verbal communication skills in English (Arabic is a strong advantage).
• Experience with graphic design software (e.g., Adobe Photoshop, Canva) is a plus.