Assistant Marketing Manager

Job Description

The Assistant Marketing Manager plays a vital role in supporting the hotel’s marketing strategy by coordinating and executing marketing initiatives to drive brand awareness, increase bookings, and promote hotel services and events. This role involves collaboration with various departments such as F&B, Sales, Events, and Revenue, as well as external agencies and media partners.

Job responsibilities include:

• Plan and develop marketing communication strategy, social trends, media planning and booking (offline) including above and below the line, building brand awareness.
• Plan and execute marketing events, workshops, exhibitions, and all other related activities.
• Create and supply content by gathering necessary information about health & wellness and collaborate with outsourced copywriters to ensure convincing content, marketing, and PR news for brand website, social media seeding, and newsletters.
• Manage third parties i.e. media agency, event organizer, PR agency, FDA agent to accomplish marketing activities as planned.
• Control graphic designer to accomplish artwork and marketing materials.
• Lead and collaborate with celebrities / KOLs / experts and nutritionists to endorse and influence branding and product seeding.
• Initiate marketing campaigns designed to inform people about new product availability.
• Explore business partnerships to expand more customer databases and offer them our partners’ privileges and discounts.
• Ensure budgets are tracked and spent efficiently.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field.
• Minimum 3-5 years of experience in marketing, preferably in the hospitality industry.
• Proficiency in social media platforms, email marketing tools, and content management systems.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Suite) is a plus.
• Strong communication and interpersonal skills.
• Excellent organizational and multitasking abilities.
• Fluent in English; additional language is an advantage.
• Knowledge of the UAE market and hospitality trends is preferred.

Key Competencies:

• Creativity and Innovation
• Attention to Detail
• Strong Communication Skills
• Digital Savviness
• Time Management
• Collaboration and Teamwork
• Analytical Thinking