Assistant Marketing Manager

Charlotte Tilbury; Dubai; On-site; USD 60,000 - 80,000; Full time

Job summary

Join a leading beauty brand as an Assistant Marketing Manager in Dubai. You will oversee integrated marketing campaigns, drive brand expansion, and collaborate with global teams to enhance brand visibility. This role is perfect for a creative marketer with a passion for innovation.

Qualifications

• Proven experience in integrated marketing and brand management.
• Strong digital marketing skills and understanding of omnichannel strategies.
• Bachelor's degree is required.

Responsibilities

• Deliver integrated marketing campaigns and activate seasonal brand moments.
• Lead digital and trade marketing strategies for the region.
• Coordinate with creative agencies and manage assets.

Skills

Integrated Marketing Campaigns

Digital Excellence

Trade Marketing Strategy

Creative Collaboration

Market Expansion

Education

Bachelor of Business Administration

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

About the role

We are looking for a driven, passionate superstar to join Team Tilbury as our Assistant Marketing Manager. You will be involved in all areas of marketing campaign activation, delivering on our overarching business objectives, and building ground-breaking, disruptive plans with our high-profile British & new global retail partners.

As one of our regional brand marketing guardians, you will collaborate effectively with the wider EMEA and global teams and inspire our retail partners with your attitude to excellence, your unstoppable creative flair and passion for getting things done!

As a Assistant Marketing Manager you will

• Deliver Integrated Marketing Campaigns - work closely with all departments from Commercial, Retail, Digital, Education, PRO Artistry, Global Marketing, NPD plus external partners to deliver 360 marketing campaigns, launches and events that push industry boundaries and break records. You will be accountable for attending weekly global marketing meetings, curating launch ideas, content ideation and briefing, digital and print art work briefing, leading on virtual and in store events seeking opportunities to maximise engagement and conversion, managing launch communications, general activation support and post campaign analysis.
• Hyperlocal Brand Moments - Lead regional specific activations and promotions to celebrate key seasonal moments.
• Digital Native - Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region, raising total brand awareness & creating memorable brand moments - challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in the Middle East, with a strong lens on driving the best omnichannel customer experience.
• Trade Marketing Retail Strategy - aid the planning and delivery of retailer marketing plans across the region, working closely with commercial team to secure exceptional marketing support delivered with flawless attention to detail.
• Marketing Calendar - responsible for driving & developing your regional marketing calendar - leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating the growth our core franchises.
• Creative - Coordinating with the Creative Agency to ensure all Middle East assets are briefed and created in line with local CPA requirements.
• Own the creative Monday.com briefs for the Middle East ensuring all assets are briefed in a timely manner and delivered on time.
• Sampling - Lead the sampling strategy to drive trial and acquisition, engaging both new and existing customers more deeply. Oversee sampling execution in partnership with the Middle East distributor, ensuring effective rollout across owned stores in the GCC.
• Forecasting & NPD - Support the sizing of launches to drive forecasting.
• Process - Drive the planning, approval and follow-up of key projects to gain alignment from all key internal and external stakeholders.
• Market Expansion - Support and contribute to the planning and execution of market expansion initiatives across the region. Collaborate with cross-functional teams and distributors to identify opportunities, ensure successful market entry, and drive brand growth in new territories.
• Thought Leadership - be a visionary, be creative, be disruptive we re looking for bold, big thinkers who will propel our business forward.

Who you will work with

Reporting to the Marketing Manager Middle East

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