Assistant Manager (Retail Festivals & Events - National Talent)

Responsible for supporting the planning and execution of Dubai Shopping Festival (DSF), ensuring strategic alignment with the DFRE and DET's goals. This role involves managing budgets, coordinating with stakeholders, and enhancing event experiences. Key duties include overseeing event logistics, ensuring compliance with regulations, and implementing innovative and creative event strategies. Additionally, maintain event documentation and manage stakeholder relationships throughout the DSF lifecycle.

Core Functional Responsibilities

1. Assist in the development and management of DSF event plans, including resource allocation, budgeting, and adherence to project milestones.
2. Support the Festival Strategy and Planning team in creating event budgets, implementing financial controls, and establishing performance metrics for DSF.
3. Support in classifying DSF events based on scope, attendance, audience profiles, duration, location, budget, and resource requirements.
4. Assist in preparing and distributing communications to the Event Marketing team to develop targeted marketing strategies for DSF.
5. Collaborate with the procurement team on drafting RFPs/RFIs, managing supplier selection, and overseeing contracts.
6. Manage on-ground event and project delivery, coordinating with relevant stakeholders.
7. Maintain strong relationships with internal and external stakeholders, including vendors, sponsors, and government authorities, to ensure smooth DSF execution aligned with Dubai Economic and Tourism Department's (DET) strategic goals.
8. Suggest and incorporate creative content elements and activations to keep DSF engaging and aligned with global event management best practices.