Assistant Manager - Marketing Campaigns - Dubai Holding Real Estate

Dubai Holding; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Dubai Holding seeks a Marketing Manager responsible for promoting the brand across various platforms. This role involves executing marketing plans, conducting market research, and collaborating with agencies to enhance brand visibility while managing the marketing budget effectively.

Benefits

Comprehensive benefits package

Career development opportunities

Collaborative work environment

Qualifications

• 3-5 years of experience in Branding/Marketing campaigns.
• Familiarity with brand management principles and best practices.
• Native English speaker; Arabic/Russian is a plus.

Responsibilities

• Support execution of marketing plans to boost brand awareness and generate leads.
• Conduct market research for insights on audiences and competitors.
• Track and report on the effectiveness of campaigns.

Skills

Strategic thinking

Attention to detail

Collaboration

Communication skills

Proficiency in digital marketing

Education

Bachelor’s degree in Marketing/Advertisement or Visual Communications

Master’s degree

Job description

About Dubai Holding Real Estate:

Dubai Holding’s real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai’s residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities and family-focused facilities including community centers, mosques, schools, supermarkets and landscaping.

Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services.

Job Purpose:

The job holder will be responsible to ensure consistent brand representation across all Company touchpoints, managing brand content, executing creative campaigns, and promoting the real estate portfolio. Collaborate with cross-functional teams to drive lead generation and enhance brand visibility, aligning all efforts with company objectives.

Key Responsibilities:

• Support the execution of marketing plans to promote the company's portfolio, new launches, handover updates, and key events to generate leads, drive sales, and boost brand awareness.
• Assist in conducting market research to gather insights on target audiences, market trends, and competitors.
• Implement pre-defined marketing strategies to promote the company’s properties effectively and contribute to achieving sales goals.
• Ensure brand guidelines are consistently applied across marketing materials and platforms to maintain brand integrity and alignment with the company’s strategy.
• Assist in the creation and review of marketing content to ensure alignment with brand identity.
• Help monitor the quality of brand communications and support initiatives that build positive brand perception.
• Support the execution of creative campaigns developed with ATL agencies, ensuring they align with brand positioning and target audiences.
• Assist in coordinating the production of marketing materials across TV, radio, digital, and outdoor channels, ensuring timely delivery and consistency.
• Track and report on the effectiveness of campaigns, providing data to optimize future efforts.
• Collaborate with BTL agencies to assist in developing marketing/branding materials for events, handovers, and construction sites.
• Support the creation of print collaterals, signage, and other branded materials for on-site customer experience.
• Monitor and report on the success of BTL initiatives, providing feedback for improvement.
• Provide clear briefs to creative agencies, ensuring the objectives and target audience are well-defined for each campaign.
• Assist in reviewing creative concepts and campaign materials to ensure alignment with brand guidelines.
• Coordinate with agencies to ensure timely production and delivery of marketing assets, maintaining high-quality standards.
• Assist in tracking and managing the marketing budget for campaigns, ensuring adherence to allocated funds.

Candidate Qualifications, Experiences & Skills:

• Bachelor’s degree in Marketing/ Advertisement or Visual communications; Master’s degree preferred
• Any Marketing / Brand Management certification - preferred
• Minimum 3-5 years of experience in Branding/ Marketing campaigns
• Strong strategic thinking abilities to develop and execute successful branding strategies and marketing campaigns.
• Be able to manage budgets for branding and marketing activities and allocate resources effectively.
• Well versed with brand management principles and best practices.
• Proficiency with digital Marketing platforms, tools, and strategies - social media marketing, email marketing, and other digital channels.
• Ability to allocate resources effectively and optimize budget utilization for maximum impact.
• Exhibit extreme attention to detail and maintain a zero-error mindset.
• Strong and determined attitude to meticulously plan and execute exceptional creative and brand work.
• Excellent collaboration and communication skills
• Native English speaker. Arabic/Russian is a plus.

About the Benefits:

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team, and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We strongly believe in creating an empowered workforce that will help us build a connected city for tomorrow. We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of Dubai.