Assistant Manager, Influencer Marketing - Rixos & All Inclusive Collection

Accor; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel brand in Dubai is seeking an Assistant Manager for Influencer Marketing. This role involves developing and executing influencer strategies to enhance brand visibility. Candidates should have a Bachelor's degree and 3–5 years of relevant experience in influencer or digital marketing. Strong communication and analytical skills are essential for managing influencer relationships and evaluating campaign performance.

Qualifications

• 3–5 years of experience in influencer marketing, digital marketing, or PR, preferably in hospitality or luxury.
• Strong knowledge of social media platforms and digital trends.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Assist in developing influencer marketing plans.
• Build relationships with influencers and partners.
• Track and analyze campaign performance.

Skills

Influencer marketing

Digital marketing

Communication

Negotiation

Relationship management

Analytics skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Analytics tools

Influencer marketing platforms

Job description

Overview

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

The Assistant Manager, Influencer Marketing supports the development and execution of influencer strategies to enhance brand visibility, drive guest engagement, and strengthen the positioning of Rixos Hotels and the All-Inclusive Collection. The role focuses on building strong relationships with content creators, managing influencer partnerships, and delivering impactful campaigns aligned with brand objectives and business goals.

Responsibilities

Influencer Strategy & Execution

• Assist in developing and implementing influencer marketing plans to support brand campaigns, launches, and key business periods.

• Identify, evaluate, and engage with influencers (macro, micro, and niche) across multiple platforms including Instagram, TikTok, YouTube, and emerging channels.

• Coordinate influencer collaborations, content creation, and campaign deliverables in line with brand standards.

• Monitor and manage influencer activation calendars to ensure timely execution of campaigns.

Partnerships & Relationship Management

• Build and maintain strong relationships with influencers, agencies, and brand partners.

• Negotiate deliverables, timelines, and budgets with influencers and their representatives.

• Support hosting influencer stays, experiences, and activations at Rixos properties.

Content & Brand Alignment

• Ensure influencer content is brand-appropriate, compliant with guidelines, and optimized for target audiences.

• Collaborate with the wider Marketing & PR teams to amplify influencer content across owned channels.

• Support the creation of campaign reports with visuals and highlights for senior stakeholders.

Reporting & Analytics

• Track, analyze, and report on influencer campaign performance (engagement, reach, ROI, and brand impact).

• Provide insights and recommendations to enhance future influencer marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.

• 3–5 years of experience in influencer marketing, digital marketing, or PR (hospitality or luxury brand experience preferred).

• Strong knowledge of social media platforms, digital trends, and influencer ecosystems.

• Excellent communication, negotiation, and relationship management skills.

• Proficiency in analytics tools and influencer marketing platforms.

• Creative mindset with strong attention to detail and brand storytelling.

• Ability to manage multiple projects simultaneously in a fast-paced environment.