Assistant Director of Marketing

VerifiedJobs.ae; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading luxury resort is seeking a Marketing Manager to elevate its brand in the competitive hospitality market. You will develop strategic marketing initiatives, enhance the online presence, and lead a talented marketing team. This role requires a bachelor's degree in marketing and substantial experience in luxury settings. Join us for a rewarding career with competitive benefits.

Benefits

Competitive salary

Full uniform provided

Impressive room discounts

Top-tier training

Qualifications

• 5 years of experience in Marketing, Distribution Marketing, or Digital Marketing.
• Proven experience in luxury hospitality marketing, preferably with five-star resorts.
• Good understanding of social media platforms.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Oversee digital marketing campaigns and manage social media channels.
• Lead and inspire a high-performing marketing team.

Skills

Creativity

Strategic Thinking

Analytical Skills

Education

Bachelor's degree in Business Administration, Marketing, Advertising, or Communications

Tools

Excel

PowerPoint

Photoshop

Job description

Job Description

A little taste of your day-to-day:

Every Day Is Different, But You'll Mostly Be

• Brand Strategy and Positioning: Develop and execute comprehensive marketing strategies to enhance the resort's brand positioning in the luxury market. Collaborate with senior leadership to align marketing efforts with overall business objectives.
• Digital Marketing and Online Presence: Oversee the development and implementation of digital marketing campaigns, ensuring a strong online presence across various platforms. Manage social media channels to engage with the target audience and showcase the resort's unique offerings.
• Content Creation and Storytelling: Create compelling and immersive content that effectively communicates the resort's story, values, and distinctive features. Collaborate with creative teams to produce visually stunning and emotionally resonant marketing materials.
• Partnerships and Collaborations: Identify and cultivate strategic partnerships with influencers, brands, and organizations that align with the resort's luxury image. Negotiate and manage collaborations to maximize brand exposure and enhance the resort's image.
• Event Planning and Promotions: Plan and execute exclusive events, promotions, and campaigns to attract high-profile clientele. Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.
• Market Research and Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to inform marketing strategies. Conduct regular analysis of marketing performance metrics and adjust strategies accordingly.
• Team Management: Lead and inspire a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative and innovative work culture. Oversee the activities of the PR Manager and Content Creator, ensuring their efforts align with the overall marketing strategy and brand objectives. Conduct performance evaluations, set goals, and promote effective communication and collaboration within the team.

What We Need From You

• Bachelor's degree in Business Administration, Marketing, Advertising, or Communications
• At least 5 years of experience in Marketing, Distribution Marketing, or Digital Marketing
• Proven experience in luxury hospitality marketing, especially with five-star resorts or premium brands; experience with IHG Hotels & Resorts is advantageous
• Experience in affiliate and partner marketing both locally and internationally
• Expertise in online & offline marketing strategies
• Creativity, innovation, and awareness of new technology trends in the travel industry
• Good understanding of social media platforms (Facebook, Instagram, LinkedIn)
• Proficiency in Excel, Word, PowerPoint, Photoshop
• Excellent communication skills in English and native language (if applicable)
• Strong strategic thinking and analytical skills
• Exceptional presentation and communication abilities
• Ability to lead and collaborate effectively in a fast-paced environment

What You Can Expect From Us

We provide everything needed to succeed, including a competitive salary, full uniform, impressive room discounts, and top-tier training. Our mission is to foster inclusive teams where everyone feels valued and empowered. IHG Hotels & Resorts is committed to equal employment opportunities and promotes a culture of trust, support, and acceptance. We support wellbeing through our my Wellbeing framework, helping you thrive both inside and outside of work. Join us and be part of our global family. Apply now!