Assistant Digital Marketing Manager at Waldorf Astoria Dubai International Financial Centre

Hilton Worldwide, Inc.; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A luxury hotel in Dubai seeks an Assistant Digital Marketing Manager to oversee their digital presence. This role involves managing OTA content, optimizing SEO, and executing paid media campaigns to enhance brand visibility and performance. The ideal candidate possesses strong digital marketing skills and a background in luxury hospitality, ensuring all initiatives reflect the hotel's prestigious brand.

Qualifications

• Strong understanding of OTA platforms and luxury brand representation online.
• Ability to analyze digital campaigns and provide actionable insights.
• Self-motivated, highly enthusiastic, and able to adapt to industry trends.

Responsibilities

• Oversee content and performance across major OTAs and distribution channels.
• Implement SEO practices to strengthen website visibility.
• Execute paid media campaigns across various platforms.

Skills

Team player

Strong interpersonal skills

Organizational skills

Flexibility

Proficient in Meta Ads

Hands-on with Google Analytics

SEO knowledge

Project management skills

Tools

Meta Ads

Google Ads

Google Analytics

SEO tools

Job description

Overview

Assistant Digital Marketing Manager at Waldorf Astoria Dubai International Financial Centre (HOT0BWT2). The Assistant Digital Marketing Manager leads the digital vision of Waldorf Astoria Dubai International Financial Centre, transforming strategy into impactful campaigns that drive visibility, performance, and revenue. As part of an award-winning Forbes Five-Star luxury property, this role ensures that every digital initiative reflects the sophistication and prestige of the brand, positioning the hotel as a leader in luxury hospitality.

What will I be doing?

The Assistant Digital Marketing Manager drives the digital presence of Waldorf Astoria Dubai International Financial Centre, transforming strategy into impactful campaigns that inspire, engage, and deliver results. This role leads the hotel’s digital vision, enhancing visibility, performance, and revenue across every online channel. Reporting to the Director of Marketing & Communications, the role takes full ownership of digital performance—executing strategy, optimizing campaigns, and ensuring every initiative reflects the brand’s Forbes Five-Star positioning. Working closely with the Commercial team, the Assistant Digital Marketing Manager shapes commercial outcomes through data-driven strategies, bold performance marketing, and compelling content.

As an Assistant Digital Marketing Manager, you will be responsible for performing the following tasks to the highest standards:

Responsibilities

• OTA & Distribution Management
• Oversee content and performance across Booking.com, Expedia, TripAdvisor, Sojern, Sabre, Hilton Elevate, meta-search channels, and associated apps.
• Ensure all listings reflect accurate information, updated imagery, and consistent luxury brand representation.
• Support the Commercial team in monitoring promotions and rate strategies to maximize visibility and bookings.

• Website & Content Management
• Maintain and update the hotel website, apps, and digital platforms including Content Gateway, ICE Portal, SevenRooms, Simplify, digital screens, and gift certificate portals.
• Ensure all content, photography, and offers meet brand standards and are updated regularly.
• Support digital storytelling through imagery, copy, and layouts that align with luxury positioning.

• SEO & Search Performance
• Implement on-page and technical SEO practices to strengthen website visibility and improve search rankings.
• Use Google Search Console and other tools to monitor keyword performance and optimize user pathways.
• Coordinate with the Marketing team to integrate SEO best practices into campaigns and website content.

• Analytics & Reporting
• Track digital performance using Google Analytics, Search Console, and internal dashboards.
• Prepare reports on ROI, website performance, OTA traffic, and digital campaign results.

• Paid Media & Advertising
• Execute paid media campaigns across Meta Ads, Google Ads, and programmatic platforms.
• Monitor budget spend, targeting accuracy, and campaign effectiveness to maximize ROI.
• Support creative development for digital ads to ensure alignment with luxury branding.

• Market Insights
• Monitor competitor activity across OTAs, websites, and paid media.
• Stay updated on digital marketing trends within the luxury hospitality sector.
• Provide recommendations to improve the hotel’s online presence and guest engagement.

What are we looking for?

An Assistant Digital Marketing Manager for the Waldorf Astoria Dubai International Financial Centre is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Team player with a positive attitude, strong interpersonal and communication skills.
• Strong organizational skills with the ability to work independently.
• Flexibility to adapt to changing business needs and priorities.
• Strong understanding of OTA platforms, third-party apps, and luxury brand representation online.
• Proficient in digital marketing tools: Meta Ads, Google Ads, programmatic advertising platforms, and SEO tools.
• Hands-on experience with website management, CMS, Google Analytics, Google Search Console, and content gateways.
• Knowledge of SEO, on-page and technical optimization, and online user experience.
• Ability to analyze digital campaigns, track ROI, and provide actionable insights.
• Project management skills for planning and executing digital campaigns and website updates.
• Strong attention to detail and ability to produce high-quality digital content.
• Self-motivated, highly enthusiastic, and able to adapt to industry trends and emerging digital technologies.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Previous experience in a luxury hotel in the UAE

What will it be like to work for Waldorf Astoria Hotels & Resorts?

Waldorf Astoria provides guests the exceptional environment and the personalised attention of True Waldorf Service that creates a singular experience. If you understand the value of personalised attention and know how to treat even the most extraordinarily different experiences with the same rich level of customer service, you may just be the person we are looking for!