Assistant Digital Marketing Manager - Arabic

Kingston Stanley; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Kingston Stanley Dubai is seeking an experienced Assistant Manager - Digital to drive performance, innovation and customer engagement within a growing Digital team.

The role blends digital growth, analytics, project management and channel optimisation, working closely with Digital, IT, Marketing and external partners.

You will manage channels, drive acquisition and retention, use AppsFlyer, GA, Firebase and Insider, and analyse ROAS and LTV to inform decisions.

Qualifications

• Bachelor's degree in a relevant field.
• 5-7 years' experience across digital operations, analytics and/or digital project management.
• Strong experience working with mobile apps and digital platforms.
• Knowledge of AppsFlyer, GA, Firebase and/or Insider.
• Understanding of SEO, ASO and GEO.
• Strong analytical and project management capabilities.
• Proactive, commercially minded and comfortable taking ownership.
• Experience with Google Analytics, Agile or PMP certifications would be an advantage.

Responsibilities

• Manage and optimise mobile app, website, WhatsApp and digital distribution channels.
• Drive customer acquisition, engagement, retention and conversion.
• Utilise AppsFlyer, Insider CDP, GA and Firebase for tracking.
• Track digital performance across installs, conversions, retention, LTV and ROAS.
• Conduct funnel and cohort analyses and A/B tests for growth.
• Coordinate digital projects, UAT, testing and releases.
• Manage SEO, ASO and digital visibility initiatives.
• Identify AI-driven personalisation, automation and chatbot opportunities.
• Collaborate with Digital, IT, Marketing and external vendors.
• Support campaign execution, governance and digital processes.

Skills

Digital growth

Analytics

Project management

Channel optimisation

Cross-functional collaboration

Education

Bachelor's degree in a relevant field

Tools

AppsFlyer

Insider CDP

Google Analytics

Firebase

Job description

We're looking for an experienced Assistant Manager - Digital to join a growing Digital team and play a key role in driving digital performance, innovation and customer engagement.

This is a hands-on role combining digital growth, analytics, project management and channel optimisation, working closely with Digital, IT, Marketing and external partners.

Key Responsibilities

• Manage and optimise digital channels including mobile app, website, WhatsApp and digital distribution platforms
• Drive customer acquisition, engagement, retention and conversion
• Own and utilise tools including AppsFlyer, Insider CDP, Google Analytics and Firebase
• Track and analyse digital performance across installs, conversions, retention, LTV and ROAS
• Conduct funnel analysis, cohort analysis and A/B testing to identify growth opportunities
• Coordinate digital projects, UAT, testing and product releases
• Manage and support SEO, ASO and digital visibility initiatives
• Identify opportunities for AI-driven personalisation, automation and chatbot solutions
• Work cross-functionally with Digital, IT, Marketing and external vendors
• Support campaign execution, governance and digital operational processes

What We're Looking For

• Bachelor's degree in a relevant field
• 5-7 years' experience across digital operations, analytics and/or digital project management
• Strong experience working with mobile apps and digital platforms
• Knowledge of AppsFlyer, GA, Firebase and/or Insider
• Understanding of SEO, ASO and GEO
• Strong analytical and project management capabilities
• Proactive, commercially minded and comfortable taking ownership
• Experience with Google Analytics, Agile or PMP certifications would be an advantage.