Area Sales Manager - Fire Suppression Systems, Saudi Arabia

Johnson Controls; Dubai; On-site; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking an Area Sales Manager for the Fire Suppression team in the Middle East & Africa region. The role focuses on enhancing market presence and business growth through partnerships, strategic planning, and maximizing revenue opportunities. The ideal candidate will possess a relevant engineering degree and extensive sales experience, excelling in building key customer relationships.

Qualifications

• Minimum of 5 years of experience in Sales or Demand Creation, preferably in fire protection.
• Ability to manage and influence stakeholders.
• Diligent, results-driven, strong sales drive.

Responsibilities

• Generate new channel accounts and develop annual sales plans.
• Build relationships with key partners and support sales activities.
• Prepare regular reports on market trends and customer satisfaction.

Skills

Technical communication

Strategic thinking

Relationship building

Education

Degree in Mechanical/Electrical Engineering or equivalent

Job description

What you will do

The Area Sales Manager role is a key position reporting to the Territory Sales Director for the Middle East & Africa. You will be part of the Fire Suppression team, working to improve Tyco's market position, achieve financial growth, define long-term strategic goals, build key customer relationships, identify business opportunities, and find potential new customers in the Saudi Arabian region.

You will be based in Riyadh or Jeddah, focusing on existing distributor channels, opening new accounts, and developing strategic plans to increase sales volume. You will operate within the Indirect Products Distribution through channel partners, collaborating with sales teams, contractors, consultants, and customers to promote business growth and increase sales opportunities to maximize revenue. As a team member, you will work in a vibrant environment that provides a platform for you to leverage your experience to meet our business objectives for the Middle East and Africa region.

How you will do it

As an Area Sales Manager, you will utilize your technical expertise in Fire Suppression products to generate new channel accounts, forecast, and develop annual sales plans, explore market opportunities, and implement strategies to maximize margins while increasing market share. Your focus will be on building relationships with key partners and customers, supporting sales activities, and following up on new business opportunities with channel partners.

Since approximately 50% of your time will be dedicated to demand creation, you will work with engineering influencers, Authorities Having Jurisdiction (AHJs), and end users/owners as required.

• Strong technical communication and presentation skills.
• Deep understanding of whole life ownership.
• Ability to build relationships with technical stakeholders and decision-makers.
• Strategic thinking to align technical benefits with business outcomes.

You will also prepare regular reports by collecting and analyzing quantitative data on market trends, competitive landscape, product gaps versus market demands, sales growth, customer satisfaction, and go-to-market strategies.

You are a proactive, self-motivated individual driven to develop strong channel partner relationships. You enjoy working independently and thrive on the challenge of expanding your territory. Your perseverance, tenacity, and consistency, combined with excellent planning, organization, and time management skills, enable you to manage multiple priorities effectively.

Required

• Degree in Mechanical/Electrical Engineering or equivalent.
• Minimum of 5 years of experience in Sales or Demand Creation, preferably in the Special Hazards fire protection environment.
• Proficiency in managing and influencing stakeholders at various levels.
• Ability to develop and implement sales strategies and plans.
• Diligent, results-driven, with a strong sales drive and continuous performance improvement.
• Fluent in English.
• Ability to travel.
• Arabic language skills are preferred.

Required Experience: Manager