Area Sales Manager

Area Sales Manager in Specialty Films

Job Ref: JB788 – Dubai, United Arab Emirates

REDA Chemicals

Are you looking for a new challenge?

About the Company

At REDA Chemicals, we passionately market and distribute a unique and innovative portfolio of specialty raw materials and industrial chemicals. We have one of the largest distribution networks with local services in more than 34 countries across the Middle East, Asia, and Africa.

We are currently looking for a professional full-time Area Sales Manager to join our team for the following role:

Title: Area Sales Manager

Industry: Packaging and Adhesives – Specialty Films

Function: Sales

Reporting to: Business Unit Manager

Location: Dubai, United Arab Emirates

About the Role

We are looking for a dynamic and results-driven Sales Engineer with expertise in flexible packaging materials, specifically specialty films, to join our growing team. The ideal candidate should have hands-on experience with extrusion films (cast and blown), lidding films, and high-barrier films for various applications including the food industry, ready-to-eat meals, coffee and tea barrier pouches, meat and sausage packing, fish and seafood packing, dates and dairy products (such as butter, cheese, and grated cheese), retort and pet food, nuts and dry fruits packaging, as well as medical and sterile packaging.

The successful candidate should currently be working within the flexible converting industry, possess deep technical knowledge of specialty films, and be adept at translating this knowledge into customer-focused solutions.

This is a sales target-driven role with strong growth potential.

Responsibilities

• Develop and execute effective sales strategies focused on specialty films for flexible packaging applications.
• Identify, engage, and grow new business opportunities across key markets including food, pet food, dairy, medical, and sterile packaging.
• Provide customers with expert technical consultation on extrusion films (cast and blown), lidding films, and high-barrier film solutions tailored to their application needs.
• Build and maintain strong, long-term relationships with clients, ensuring high levels of satisfaction and loyalty.
• Monitor market trends, innovations, and competitor offerings to continuously refine the sales approach and product positioning.
• Collaborate closely with internal teams—technical, R&D, and supply chain—to deliver customized packaging solutions.
• Represent the company at trade shows, industry events, and customer site visits, delivering compelling presentations and product insights.
• Consistently achieve or exceed individual sales targets, contributing to overall company growth objectives.

Requirements

• Bachelor’s degree in Polymer Science, Chemical Engineering, Industrial Engineering, or a related discipline.
• 3–7 years of hands-on experience in the flexible converting and packaging industry, with a concentration on specialty films.
• Proven technical knowledge of extrusion (cast and blown) films, lidding films, and high-barrier films used in food, dairy, pet food, and medical packaging.
• Familiarity with flexible packaging applications including ready-to-eat meals, coffee and tea barrier pouches, meat and seafood packing, nuts, dried fruits, and sterile medical packaging.
• A strong industry network within the food or healthcare packaging sectors is a plus.
• Excellent interpersonal, negotiation, and communication skills, with the ability to present technical solutions clearly.
• Demonstrated success in meeting or surpassing sales targets in a competitive, B2B environment.
• Willingness to travel regionally as required for customer engagement and business development.
• A valid UAE Driving License is mandatory.

Technical Skills Required

• Comprehensive knowledge of specialty films for flexible packaging applications.
• Proficiency in extrusion technologies, including cast and blown film processes.
• Experience with lidding films and high-barrier film solutions.
• Deep understanding of packaging requirements for various end uses, including food, dairy, pet food, and medical/sterile products.
• Familiarity with the flexible converting process and materials performance under different packaging conditions.
• Strong ability to analyze market trends and client needs to shape effective technical sales strategies.
• Expertise in B2B solution selling within industrial or technical packaging sectors.
• Skilled in identifying and addressing client challenges through tailored packaging innovations.
• Effective in using market intelligence to support strategic growth and competitive differentiation.

Soft Skills Required

• Excellent communication skills (verbal and written)
• Strong presentation and demonstration abilities
• Effective relationship-building and client management
• Collaborative mindset
• Strong problem-solving and solution-oriented approach
• Self-motivated and goal-driven
• Proactive with a strong sense of initiative
• Organized with good time management
• Adaptable and willing to travel as needed
• Able to work independently in a dynamic, fast-paced environment