Arabic Copywriter – Social & Creative

NNC; Sharjah Emirate; On-site; AED 90,000 - 150,000; Full time

Benefits offered by this job

A competitive salary

Top-tier health insurance

Flexible working hours

Overtime policy that respects time

Menstrual leave

Agile cross-functional environment

Diverse team with 16+ nationalities

Learning and development budget

Job summary

NNC is seeking an Arabic Copywriter – Social & Creative to transform strategy and cultural insights into original Arabic copy for social, campaigns, films and events. You will lead Arabic-first concepts, scripts and captions, collaborating with art directors, designers and account teams, while using AI thoughtfully to inform but not replace human judgment.

Applicants should have 3+ years of professional Arabic copywriting, a strong portfolio in social content, and a deep understanding of GCC

Qualifications

• 3+ years of professional Arabic copywriting experience.
• Native-level Arabic with strong editing and proofreading skills.
• Portfolio demonstrating Arabic social-first copy and campaign concepts.
• Experience writing for social and digital platforms.
• Ability to interpret briefs and maintain brand voice.

Responsibilities

• Develop original Arabic concepts, headlines, taglines and messaging.
• Write captions, scripts, short-form video copy and digital ads.
• Create in Arabic as the primary language, not a translation.
• Turn briefs into clear creative ideas and adapt scripts to platforms.
• Work with cross-functional teams and on-site during events
• Use AI for research and refinement without losing originality.

Skills

Arabic copywriting

Social media writing

Storytelling

Research & insights

AI-assisted writing

Tools

ChatGPT

Claude

Gemini

Job description

NNC is looking for an Arabic Copywriter – Social & Creative who can turn strategy, culture and human insight into words people actually want to read, watch, remember and share.

This is not a translation role.

We are looking for someone who thinks and creates in Arabic, understands social behavior, knows how stories hold attention and can turn a strong insight into an original idea.

You will work closely with Art Directors, designers, strategists, social teams, production and account management across social media, campaigns, films, events and integrated creative work.

You will also be expected to use AI for research, exploration and refinement—without allowing it to replace originality, linguistic judgment or cultural understanding.

What You’ll Do

Arabic-First Creative Copywriting

• Develop original Arabic concepts, campaign ideas, headlines, taglines and messaging.
• Write captions, scripts, short-form video copy, digital ads and campaign content.
• Create in Arabic rather than treating Arabic as a translation layer.
• Turn strategic briefs into clear, relevant and memorable creative ideas.
• Explore multiple directions and write copy that works with the visual idea.
• Adapt structure, tone and length to different audiences and platforms.

Insight-Led Creative Thinking

• Understand that strong campaigns begin with a human, cultural, behavioral or brand insight, not merely a reference or trend.
• Distinguish between an insight, observation, idea, execution and reference.
• Research audience behavior, tensions and motivations before developing concepts.
• Turn meaningful insights into creative territories and campaign ideas.
• Use references to sharpen execution, not replace original thinking.
• Explain the connection between insight → idea → execution.

Storytelling, Hooks & Retention

• Build strong social story arcs, not just attention-grabbing opening lines.
• Develop hooks that are relevant to the idea and audience rather than relying on formulas.
• Structure short-form stories with progression, tension, curiosity and payoff.
• Write with hold rate, watch time and retention in mind.
• Know what to reveal, what to delay and how to create curiosity without misleading the audience.
• Work with Art Directors, editors and social teams so copy, visuals and pacing reinforce one another.

Social-First Writing

• Understand how writing changes across Instagram, TikTok, YouTube, Snapchat, X and LinkedIn.
• Write platform-native hooks, captions and scripts.
• Understand pacing and storytelling in short-form video.
• Contribute ideas based on culture and trends without blindly following them.
• Write for the platform, not just the content calendar.

Performance & Creative Optimization

• Understand metrics including hold rate, retention, average watch time, completion rate, engagement, shares, saves, clicks and reach.
• Use performance data to understand what is working and improve future copy and scripts.
• Analyse audience drop-off and identify potential weaknesses in hooks, pacing or story structure.
• Compare performance across different topics, formats and storytelling approaches.
• Develop hypotheses and test improvements through future content.
• Balance creative instinct with evidence.

Live Events & Real-Time Coverage

• Write fast, accurate and on-brand Arabic content during events, conferences, launches and activations.
• Turn speeches, quotes and announcements into concise social copy.
• Adapt quickly when schedules, speakers or event moments change.
• Work closely with social, production and account teams on-site.
• Maintain quality under pressure.
• Prioritise speed without compromising names, titles, quotes or factual accuracy.

Arabic Language & Cultural Craft

• Write excellent Modern Standard Arabic.
• Understand GCC and regional language nuances.
• Adapt naturally between formal, conversational and culturally appropriate Arabic.
• Understand when dialect is appropriate.
• Recognise Arabic that feels translated or culturally disconnected.
• Maintain excellent grammar, spelling and punctuation.
• Understand UAE and GCC cultural references and sensitivities.

Adaptation & English-to-Arabic Work

When adaptation is required:

• Protect the idea, not the English sentence structure.
• Understand the intent and emotional effect of the original.
• Recreate that effect naturally in Arabic.
• Challenge English constructions that do not work culturally or linguistically.
• Produce Arabic that feels as though it was originally written in Arabic.

Literal translation is not considered strong copywriting.

Scripts & Brand Voice

• Write scripts for Reels, TikTok, films, interviews and voiceovers.
• Understand structure, pacing, hooks and payoff.
• Write dialogue that sounds human when spoken.
• Protect the tone of voice of multiple brands.
• Shift confidently between government, cultural, youth, corporate, premium and consumer brands.

Research, Accuracy & Quality

• Research subjects properly before writing.
• Understand the client, audience and communication objective.
• Verify names, dates, numbers, quotations and factual claims.
• Use credible sources.
• Proofread your work carefully.
• Review final artwork for Arabic copy, line breaks, RTL issues and readability.
• Never sacrifice accuracy for a clever line.

AI & Emerging Technology

• Use tools such as ChatGPT, Claude, Gemini or comparable platforms for research, idea exploration, synthesis and refinement.
• Write effective prompts with clear context, audience and constraints.
• Iterate rather than accepting first outputs.
• Recognise generic, unnatural or incorrect AI-generated Arabic.
• Rewrite AI output until it meets professional creative standards.
• Verify facts independently and protect client confidentiality.
• Know when AI is useful—and when writing from scratch is better.

AI can accelerate exploration. It cannot replace taste, originality or command of Arabic.

What We’re Looking For

• 3+ years of professional Arabic copywriting experience, preferably in an advertising, creative, digital or social agency.
• Native-level Arabic with exceptional writing, editing and proofreading skills.
• Professional working proficiency in English.
• Strong portfolio demonstrating original Arabic creative work.
• Strong experience writing for social and digital platforms.
• Strong conceptual and campaign-thinking ability.
• Excellent command of Modern Standard Arabic.
• Strong understanding of GCC culture and regional communication nuances.
• Strong understanding of insight-led creative development.
• Strong understanding of storytelling, narrative structure, hooks, pacing and retention.
• Ability to use social metrics to improve copy, scripts and content performance.
• Experience writing real-time social coverage for events or activations.
• Strong research and fact-checking ability.
• Ability to shift tone naturally between brands and audiences.
• Ability to interpret strategy and briefs rather than simply execute requests.
• Strong attention to linguistic detail.
• Hands-on experience using generative AI within a professional creative workflow.
• Ability to critically evaluate and improve AI-generated Arabic.
• Strong curiosity about culture, language, advertising and social behavior.

Strong Advantages

• Understanding of Emirati and GCC dialects.
• Experience with UAE government or semi-government accounts.
• Experience covering major UAE or regional events.
• Experience writing short-form video, film or campaign scripts.
• Experience developing brand tone-of-voice systems.
• Experience with cultural, destination, luxury or entertainment brands.
• English copywriting capability.

Your Portfolio Matters

Your portfolio should demonstrate:

• Original Arabic writing
• Social-first copy
• Campaign concepts
• Headlines and taglines
• Arabic tone-of-voice range
• Scripts or video copy
• Live event coverage, where available
• Insight-led thinking
• Strong storytelling

Applications without Arabic work samples or a portfolio will not be considered.

What Success Looks Like

You don’t translate English copy—you understand the idea and make it work in Arabic.

You don’t start with references—you start with the audience and the insight.

You don’t just write hooks—you build stories worth staying for.

You understand that a strong first three seconds mean little if the audience leaves five seconds later.

You study hold rate, retention and watch time and use them to improve your next script.

You understand the brief before you start writing.

You know when to challenge, simplify or start again.

You can write accurately under pressure during live events.

You use AI to explore more possibilities, not to outsource your thinking.

Your Art Director trusts your ideas. Your Account Manager trusts your accuracy.

And your Arabic feels intentional, contemporary and written for the people who will actually read it.

Life at NNC

At NNC, we’re a collective of 90+ passionate people brought together by a shared ambition to create exceptional work for our clients and partners.

We communicate openly, challenge one another, share ideas and continuously grow together because we believe the strongest work happens through collaboration.

What We Offer

• A competitive salary that recognises your experience and expertise.
• Top-tier health insurance with comprehensive medical coverage.
• Flexible working hours built around trust and accountability.
• An overtime policy that respects your time.
• Menstrual leave supporting employee well-being.
• An agile, cross-functional working environment.
• A diverse team representing more than 16 nationalities.
• A dedicated learning and development budget supporting your personal and professional growth.

At NNC, we don't just offer a job. We offer a place where your ideas can influence the work, your contribution is visible and your craft can continue to grow.

Join us and help create Arabic work people actually want to read, watch and remember.