Arabic Copywriter

Styli; Dubai; On-site; AED 134,000 - 223,000; Full time

Job summary

Styli, a Landmark Group-backed fashion and beauty marketplace in Dubai, is seeking an Arabic Copywriter to craft concise, on-brand copy across app, web storefronts, social media, CRM, and UI/UX for Gen Z and GCC audiences.

You will write bilingual Arabic-English copy, develop headlines, promos, descriptions, and banners, collaborating with design and performance teams to ensure culturally relevant messaging and timely delivery.

Qualifications

• Native-level proficiency in Arabic and strong command of English.
• 3+ years bilingual copywriting in ecommerce, fashion, or youth-led brands.
• Portfolio across storefront, social, campaign, and CRM.
• Deep understanding of Saudi and GCC cultural references, Gen Z language, and digital behavior.
• Ability to write with creativity, speed, and adaptability under tight deadlines.

Responsibilities

• Develop cross-platform Arabic and English copy that’s concise, culturally relevant, and aligned with brand tone of voice.
• Write compelling headlines, promotional messaging, taglines, category descriptions, and in-app banners for storefront campaigns.
• Create fresh, on-trend, platform-native copy for social media, including captions, short-form scripts, video hooks, and hashtags.
• Ensure linguistic and cultural localization of all messaging to suit Saudi and wider GCC audiences.
• Collaborate with designers, content creators, performance marketers, and campaign leads to bring concepts to life across digital channels.
• Support CRM communications—push notifications and emailers—when required, optimized for performance.
• Maintain consistency in messaging across all channels, adhering to timelines and brand guidelines.

Skills

Arabic copywriting

Bilingual Arabic English

Fashion/digital branding

Tools

CMS platforms

Job description

Job Title: Arabic Copywriter

Location: Dubai, UAE

Reporting To: Head - Branding, Content & Studio (GCC)

About STYLI Marketplace:

STYLI Marketplace is an e-commerce concept founded in 2019 by Landmark Group, emerging as one of the larges fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI marketplace brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI marketplace has quickly become a leading player in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

Job Description:

We’re looking for an Arabic Copywriter with a strong grasp of youth-driven language, fashion and digital trends in the KSA and GCC. This role will be responsible for crafting compelling, on-brand copy across multiple touchpoints—from our app and web storefronts to social media platforms, with a key focus on engaging Gen Z and millennial shoppers in Saudi Arabia and the broader region.

The role demands a highly adaptable writing style that can shift seamlessly between snappy, visual-first captions and platform-optimized headlines, promotional messaging and campaign narratives. Focus will be on ability to write for multiple channels - storefronts, social media, CRM, digital marketing and UI/UX.

• Develop cross-platform Arabic and English copy that’s concise, culturally relevant, and aligned with brand tone of voice.
• Write compelling headlines, promotional messaging, taglines, category descriptions, and in-app banners for storefront (web and app) campaigns.
• Create fresh, on-trend, and platform-native copy for social media, including captions, short-form scripts, video hooks, and hashtags.
• Ensure linguistic and cultural localization of all messaging to suit Saudi and wider GCC audiences, maintaining both creativity and clarity.
• Collaborate with designers, content creators, performance marketers, and campaign leads to bring creative concepts to life across digital channels.
• Support CRM communications—push notifications and emailers—when required, ensuring copy is adapted to format and optimized for performance.
• Maintain consistency in messaging across all channels, adhering to timelines, brand guidelines, and project briefs.

Qualifications & Experience:

• Native-level proficiency in Arabic and a strong command of English.
• 3+ years of experience in bilingual copywriting, preferably in e-commerce, fashion, or youth-led digital brands.
• A strong portfolio showcasing cross-channel copywriting skills—storefront, social, campaign, and CRM.
• Deep understanding of Saudi and GCC cultural references, Gen Z and millennial language, and digital behavior.
• Ability to write with creativity, speed, and adaptability under tight deadlines and shifting priorities.
• Familiarity with CMS tools, publishing platforms, and basic content performance metrics is a plus.
• Strong team player with attention to detail and a collaborative approach to feedback and iteration.

At Styli, we are committed to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. As an equal opportunities’ employer, we celebrate the unique backgrounds, perspectives, and talents of our team members. We believe that a diverse workforce drives innovation and enhances our ability to serve our customers effectively. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. We are dedicated to creating an environment where everyone has the opportunity to thrive and succeed.