App Store Optimization Manager

Boo is a personality-based social / dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.

The Role

You will be responsible for :

• Conduct detailed analysis of app store performance, monitoring trends in app page designs and effectiveness.
• Track ASO metrics for our company’s apps, including keyword rankings, page conversion rates, and organic installs.
• Gather and optimize the semantic core, and develop metadata for app pages across all available localizations.
• Analyze competitors and devise strategies to increase organic traffic.
• Improve app positioning in top charts.
• Formulate hypotheses and conduct testing.
• Prepare detailed reports on experiments and overall performance results.

Ideal Profile

• You have at least 2 - 3 years experience, ideally within a ASO role.
• You have working knowledge of App Store Optimization, ASO, Enhance app and app visibility
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments