Analytics Manager (6 months contract)

Aujan Coca-Cola Beverages Company (ACCBC); Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in beverages is seeking an Analytics Manager to support advanced analytics. This role involves managing multiple analytics projects, forecasting business drivers, and enhancing strategic pricing across product categories. The ideal candidate will have significant experience in marketing research and advanced analytics, along with outstanding communication and project management skills.

Qualifications

• 5-6 years in marketing research, advanced analytics.
• Experience with Nielsen, IRI, and analytics tools.
• Proficient in delivering structured insights.

Responsibilities

• Manage Marketing Mix Modeling projects and ROI reporting.
• Forecasting and optimizing business drivers.
• Lead social media analytics for trend insights.

Skills

Analytical skills

Communication skills

Organizational skills

Project Management

Education

Bachelor’s Degree in Social Science, Business Administration, Marketing or Statistics

Tools

Statistical modeling tools

Nielsen data

Excel

PowerPoint

Job description

JOB PURPOSE:

The key purpose of this position is to support the advanced analytics needs of the business. The position will mainly be responsible for providing a solid understanding of the base business sales drivers including pricing, promotion & consumption forecasts to the Juices, Malt Beverages and Cordial categories. This would require regular interaction with brand, shopper marketing, bottlers, finance, IBP and country sales teams. Specifically, the following will be the key focus areas for Analytics Manager:

• Market Mix Modeling (MMM) / Planning & ROI
• Business Drivers: Due-to’s and Forecasting
• Strategic Pricing
• Reporting and maintaining scorecard
• Social listening analysis
• Agency Management

RESPONSIBILITIES:

Market Mix Modeling (MMM) / Planning & ROI

• Independently manage multiple Marketing Mix Modeling projects which are identified as key category priorities. Details on Project Management needs listed in Appendix.
• Provide regular MMM training support
• Prepare & present regular category ROI reports to the marketing and sales team

Business Drivers: Due-to’s and Forecasting

• Continuously improve category and brand evaluation and forecasting (Due-Tos).
• Provide forecasting models framework and thought leadership for key brands; leveraging insights from these models to drive growth.
• Recommend options for spend optimization changes to mitigate NR and Volume plan risk through better diagnoses of historical performance drivers and forecasting multiple scenarios
• Update Portfolio distortion planning analysis to support Category Insights to address questions on marketing spending allocation.

Reporting and maintaining scorecards

• Manage Reporting and maintaining scorecard needs for all categories. Provide regular updates, which would require complete ownership of the process of compiling & aligning inputs from all relevant cross functional stakeholders (Insights, Marketing, Finance and Sales)
• Be thelead on Aujan’s data intel interface and ensure data & insights accuracy on the platform.
• Lead social media analytics to highlight new trends, opportunities and concerns (if any) on a monthly or quarterly basis

This position requires a proactive, mature and self-reliant person who can always take the initiative and influence within a broad team environment. Specific skills also include: Superior written and verbal communication skills. A lucid and structured communicator, who makes their point clearly and persuasively.

• Must be able to handle numerous projects at one time and meet fast turnaround deadlines

• Advanced organizational skills

• Persuasive and stimulating ‘packaging’ and presentation of all materials is a significant part of the job, as is explaining/arguing/defending/developing the thinking in all meetings and communication scenarios.

• Balancing the ability to deliver with urgency with the ability of keeping momentum due to the reality that building capabilities is more of a marathon than a sprint

• Take, understand and establish project briefs, communicating and presenting to all parties to ensure the approach is supported and well managed

• Become a respected internal source of knowledge on best practices

EDUCATION, QALIFICATIONS & TRAININGS:

Education:

Min. Bachelor’s Degree (Social Science, Business Administration, Marketing, Statistics preferred)

Training: Statistical modelling, Nielsen data

Skills, leadership competencies:

High analytical skills and wisdom/judgement to evaluate and improve delivery

Strong knowledge of advanced analytics methods (Marketing Mix Econometric modeling, forecasting simulators)

Able to synthesize data from different sources into a well-structured story with clear implications

Able to understand how to apply marketing mix modeling and ROI learning

Good interpersonal, intercultural and communication / influence skills

Self starter, comfortable working remotely and strongly influence & work with others in multiple locations

Worked with Market research & Media data sources (retail measurement, Brand Health Trackers and consumer & shopper panels; assessment of data quality)

Competent in all standard PC packages including Excel, Word, PowerPoint

Experience:

Min 5-6 years working experience in marketing research, Advanced Analytics preferably at an CPG or a FMCG company and/or 2 years in forecasting/business planning in increasing responsibility positions

Experience in working with advanced statistics

Strong knowledge of information sources such as Nielsen, IRI, Euromonitor, HH Panel, Financials, Internal Shipments, and media databases