AM Brand Marketing

International Foodstuffs Co. LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Brand Manager to enhance consumer KPIs and drive brand growth. The ideal candidate will have significant experience in marketing, particularly in developing brand activities and launching new products. This role involves collaboration across various departments to ensure successful execution of brand strategies.

Qualifications

• Minimum of 8 years of marketing experience in the FMCG industry.
• Strong understanding of brand management and consumer KPIs.
• Proven ability to coordinate cross-functional teams.

Responsibilities

• Responsible for strengthening consumer KPIs and launching NPDs.
• Deliver topline and profit growth aligned with company targets.
• Coordinate with departments such as R&D, operations, and sales.

Skills

Marketing Strategy

Brand Development

Consumer Insights

Cost Optimization

Education

MBA/PG Diploma in Business Management

Job description

Job Title: Brand Manager (FMCG)

Qualifications: MBA/PG Diploma in Business Management (Advertising/Mass Communication, Marketing)

Nationality: Any Arab, European, Anglophone, or CIS National

Vacancy: 1

Job Description

1. Job Summary: Responsible for strengthening consumer KPIs of the brands, developing brand activities, and launching NPDs as per plan.
2. Deliver topline and profit growth aligned with company targets.
3. Enhance consumer KPIs, including top-of-mind awareness and usage/penetration.
4. Develop brand and activity plans in line with brand strategy.
5. Coordinate with departments such as R&D, QAD, operations, technical, purchase, and procurement.
6. Launch NPDs as per schedule and need.
7. Expedite ATL and BTL marketing campaigns according to brand plans.
8. Work closely with sales and trade marketing to ensure product availability and stock levels.
9. Conduct regular market visits to all distribution centers and export markets.
10. Identify opportunities for cost optimization, initiate timely price adjustments, and monitor financials.
11. Ensure proper execution of responsibilities and duties.

KPIs

1. Timely completion of NPD projects.
2. Manage margins through cost reduction and coordination with sales to drive sales and marketing activities.

Work Experience Requirement

Minimum of 8 years of marketing experience in the FMCG industry.

Additional Information

IFFCO is a UAE-based international group manufacturing and marketing a range of food products, derivatives, and services. Supported by 33 manufacturing sites across 11 countries and 20 offices worldwide, with brands like Allana, London Dairy, Noor, Tiffany, Igloo, Rahma, Al Baker, Hayat, Allegro, and Al Khazna, reaching markets in the Middle East, Africa, Eastern Europe, West Asia, Far East, Australia, and the USA.