Alliance Marketing Manager

PwC; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing generalist to drive revenue growth and enhance brand visibility. In this role, you will develop and implement strategic marketing initiatives, conduct market research, and execute impactful campaigns. Your expertise in alliance marketing will be crucial as you foster partnerships and create joint marketing strategies. This position offers an exciting opportunity to engage with diverse marketing channels and contribute to the firm's success. If you are passionate about marketing and ready to make a significant impact, this role is perfect for you.

Qualifications

• Proven experience as an Alliance Marketing Manager or Partner Manager.
• Strong understanding of marketing principles and problem-solving skills.

Responsibilities

• Develop and implement comprehensive alliance marketing strategies.
• Collaborate with cross-functional teams to set partnership goals.
• Monitor market and competitor activities to identify opportunities.

Skills

Analytical Thinking

Brand Management

Digital Marketing

Campaign Performance Analysis

Content Marketing

Project Management

Active Listening

Creativity

Education

Bachelor's degree in Marketing

Tools

Digital Marketing Tools

Job description

Summary: At PwC, our professionals in brand management, marketing, and sales collaborate to develop and implement strategic initiatives aimed at driving revenue growth, promoting services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, bolster the firm's market presence, and meet organizational targets.

As a marketing generalist at PwC, you will engage in a broad spectrum of marketing activities to promote the Firm's products or services. Your responsibilities include conducting market research, developing marketing strategies, executing campaigns, and analyzing their performance. You will leverage diverse marketing channels, ensuring brand consistency, targeting audiences effectively, and fostering customer engagement and loyalty.

Primary duties and responsibilities

• Develop and implement comprehensive alliance marketing strategies aligned with business objectives to foster growth through alliances and partner networks.
• Identify and assess potential strategic alliances and partnership opportunities to broaden reach and increase brand visibility.
• Collaborate with cross-functional teams to set partnership goals and objectives.
• Establish and maintain strong relationships with key alliance and partner contacts, including regular communication and updates.
• Work closely with alliance partners to create joint marketing plans, co-marketing campaigns, and sales enablement initiatives.
• Serve as the main contact for alliance and partner marketing inquiries and escalations.
• Coordinate with internal teams, partners, and creative agencies to develop and execute integrated marketing campaigns.
• Create marketing collateral such as presentations, case studies, whitepapers, and website content.
• Monitor market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
• Drive demand generation through campaigns like email marketing, webinars, events, and digital advertising.
• Develop compelling content for various channels, including blogs, whitepapers, case studies, and social media.
• Track and report on marketing program effectiveness, evaluating KPIs and ROI.

Ideal candidates will have the following attributes

• Bachelor's degree in Marketing or a related field.
• Proven experience as an Alliance Marketing Manager or Partner Manager, preferably in the technology sector.
• Excellent written and verbal communication skills.
• Strong understanding of marketing principles and problem-solving skills.
• Analytical mindset with the ability to interpret data and market research.
• Strong project management skills with the ability to prioritize multiple projects.
• Familiarity with partner marketing tactics, funnel creation, lead generation, and digital marketing tools and platforms.
• Fluent in English and Arabic.
• Previous experience in technology companies such as Microsoft, Salesforce, SAP, AWS, or IBM.

Education

Degrees / Field of Study required: [Specify]

Degrees / Field of Study preferred: [Specify]

Certifications

Required Skills

Optional Skills

Skills include: Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Campaign Performance Analysis, Content Marketing, Creativity, Digital Marketing, Emotional Regulation, Inclusion, and more.