Alliance Marketing - Manager

PricewaterhouseCoopers International; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global professional services firm is seeking a Marketing Manager to implement strategic marketing initiatives. The ideal candidate has 6–8 years of experience, particularly in alliance marketing within the tech industry, and is skilled in B2B marketing and stakeholder management. This role involves leading campaigns, managing budgets, and collaborating with strategic partners to enhance brand visibility and drive client engagement. The position is based in Dubai, offering opportunities for professional growth and development.

Qualifications

• 6–8 years of marketing experience, including 3+ years in alliance marketing within tech.
• Proven experience with major cloud/enterprise providers like Microsoft or AWS.
• Strong understanding of partner co-marketing models.

Responsibilities

• Lead and execute marketing efforts aligned with strategic technology alliances.
• Design and deliver co-branded campaigns that showcase joint value propositions.
• Manage alliance-specific marketing budgets and track campaign performance.

Skills

B2B marketing

Stakeholder management

Project management

Campaign performance analysis

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Partner marketing platforms

Job description

Established in the region for 40 years, PwC has around 12,000 people in 12 countries across the region: Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates.

Our regional team operates across the Middle East bringing international experience delivered within the context of the region and its culture. We can bring the collective knowledge and experience of more than 370,000 people across the entire global PwC network in advisory, assurance and tax to help you find the value you are looking for.

Line of Service Internal Firm Services

Industry/Sector Not Applicable

Specialism IFS - Operations

Management Level Manager

Job Description & Summary

At PwC, our people in brand management, marketing focus on collaboration to develop and execute strategic marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Primary duties and responsibilities:

• Lead and execute joint marketing efforts in alignment with one of our firm’s strategic technology alliances.
• Collaborate with alliance partner teams and internal stakeholders to build go-to-market plans that drive visibility, client engagement, and pipeline growth.
• Design and deliver co-branded campaigns that showcase the joint value proposition, leveraging digital, content, events, and executive engagement channels.
• Develop integrated demand generation initiatives that align to priority offerings and deliver measurable impact on the sales pipeline.
• Build and maintain strong partner relationships, serving as a key point of contact for marketing collaboration and strategic alignment.
• Coordinate the development of sales enablement tools, client-facing materials, and thought leadership that support the alliance narrative.
• Manage alliance-specific marketing budgets, including MDF (Market Development Funds) planning, usage, and reporting.
• Track campaign performance and partner-sourced opportunities, refining activities based on impact and ROI.
• Stay informed on alliance priorities, technology roadmaps, and market trends to ensure agility and relevance in campaign planning.
• Work cross-functionally with brand, industry, digital, and business teams to ensure consistency and effectiveness across all marketing touchpoints.
• Stay up to date on partner roadmaps, ecosystem trends, and alliance-specific updates to ensure agility in campaign planning.

Ideal candidates will have the following attributes

Essential

• Bachelor’s degree in Marketing, Business, or a related field (technology background preferred).
• 6–8 years of marketing experience, including 3+ years in alliance, partner, or channel marketing within the tech industry.
• Proven experience working directly with at least one of the major cloud and enterprise technology providers (e.g. Microsoft, AWS, SAP, Salesforce, Google Cloud, Oracle).
• Strong understanding of B2B marketing, solution positioning, and partner co-marketing models.
• Experience with demand generation, lead nurturing, and campaign performance analysis.
• Skilled at stakeholder management across matrixed organisations and external vendor relationships.
• Excellent communication, content development, and project management skills.
• Ability to translate complex technology solutions into compelling, client-relevant messaging.

Desired

• Familiarity with partner marketing platforms and MDF management tools (e.g. Through-Channel Marketing Automation).
• Experience managing multi-country campaigns in the Middle East or emerging markets.
• Comfortable working in a fast-paced, high-growth environment with multiple competing priorities.
• Fluent in English (Arabic is a plus).

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required: Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Inclusion, Intellectual Curiosity {+ 31 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements Up to 20%

Available for Work Visa Sponsorship? Yes

Government Clearance Required? No

Job Posting End Date